In its latest study, Localytics found that another 26 percent of people become very loyal, repeat customers, using a new application more than 10 times.
It is probably worth noting that both "loyalty" and "disinterest" have to be kept in some perspective. Some apps might intentionally be designed around a specific promotion or event, and might not be intended to have a long shelf life.
Some apps are games and users might tire of some games rather quickly. What the data seems to suggest is that a quarter or so of mobile apps are highly engaging or useful, another quarter are not, with half lying in between. But nearly half (48 percent get used three times or less), suggesting there also is a lot of experimentation going on.
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