Netflix reprtedly got rights to the series by offering a relatively unusual commitment of two seasons, or 26 episodes. Given that the price tag for a high-end drama is in the $4 million to $6 million an episode range and that a launch of a big original series commands tens of millions of dollars for promotion, the deal is believed involve an investment by Netflix of more than $100 million.
Such a move is traditional for premium cable networks trying to increase value and add uniqueness to their services, and Netflix clearly is aware that unique content not available elsewhere will be a draw for its streaming service and subscriptions.
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