U.S. advertisers will spend more than $1 billion this year on mobile display and search ads to reach consumers who will make more than $8 billion in retail purchases on their mobile phones, according to Forrester Research.Monday, July 11, 2011
$1 Billion to be Spent in 2011 on Mobile Ads
U.S. advertisers will spend more than $1 billion this year on mobile display and search ads to reach consumers who will make more than $8 billion in retail purchases on their mobile phones, according to Forrester Research.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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1 comment:
Great article. I still cannot believe that developers are going to spend so much money on Mobile Ads.
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