BT Wants to Charge YouTube, Hulu, Others for Access

BT has publicly said it hopes to charge content owners for delivery of their programs over its broadband access network.

The issue has been circling around the industry for several years, and perhaps the major reasons it has not yet occurred is end user resistance, the fear that some competitors will gain share at the expense of ISPs who do charge content providers for access or other competitive responses by content owners. But the problem is very real.

A text message might consume just 140 bytes. A three-minute voice call might consume 1,800 bytes, an order of magnitude (10 times) more bandwidth than a text message.

A three-minute PC video clip might represent 33,750 bytes, another order of magnitude increase (100 times more than a text message).

A two-hour standard definition movie might represent 3.6 million bytes, an increase of five orders of magnitude (10,000 times more bandwidth than a text message).

And that's the problem. Video imposes loads far beyond anything networks have been expected to handle so far. Engineering a network for text or voice is one thing. Engineering it to handle video is something else again.

"We can't give the content providers a completely free ride and continue to give customers the service they want at the price they expect," says John Petter, BT Retail managing director.

Broadband providers such as Tiscali have been complaining for two years about the burden placed on their network by bandwidth-hungry video services.

BT says the trade-off could be quality of service guarantees for content providers.

To be sure, the issue of how to match the cost and revenue associated with broadband access is bedeviling. Consumption is growing while revenue per gigabyte is falling. Sooner or later the demand and revenue curves will converge, at which point the business model is destroyed.

Without changes in user behavior or pricing, the only question is how it takes before the converge point is reached.

European regulators also have been much more active than their North American counterparts in the area of compelling Internet service providers to assist in curbing content piracy. So it might not be surprising that BT is among the first European ISPs to publicly suggest matching video consumption with access fees.

The logic there is analogous to proposals some have made about pricing email to curb spam. Even slight charges "per message" are enough to destroy spam economics. Perhaps the same would prove true for charges to view content, one might suggest.

http://www.ft.com/cms/s/0/1c979154-5621-11de-ab7e-00144feabdc0.html?ftcamp=rss&nclick_check=1

Prepaid Wireless Interest Explodes at Virgin Mobile, TracFone, MetroPCS, Cricket, BoostMobile and Net10

Online visitors to six leading prepaid wireless sites grew 37 percent in the first quarter, compared to the first quarter of 2008, says comScore. The nearly eight million visitors represent more than four percent of the total U.S. Internet audience.

The six prepaid wireless sites include VirginMobileUSA.com, TracFone.com (América Móvil), MetroPCS.com, MyCricket.com (Leap Wireless), BoostMobile.com and Net10.com (América Móvil). 

Growth in the category was driven primarily by MyCricket.com, whose traffic was up 107 percent) and Boostmobile.com (up 105 percent), both of which more than doubled their traffic.

MetroPCS.com and Net10.com also experienced strong gains, growing 63 percent and 37 percent, respectively.

Although the marketing messages of most prepaid wireless providers target the youth market, prepaid wireless site visitation data suggest considerable interest in the plans among 35 to 64 year olds. In fact, the majority of visitors to Net10.com (60.3 percent) and TracFone.com (58.7 percent) were from this older age segment. 

Even for sites where the majority of visitors were under 35 years of age, such as Boostmobile.com and MetroPCS.com, visitors between 35 and 64 years old still comprised at least 40 percent of visitors to the site. 

While it is likely that some of this older skew can be attributed to parents purchasing phones on behalf of their children, the data nevertheless underscore the appeal of prepaid wireless beyond the youth market, comScore speculates.

Another key marketing inference can be made, though: sometimes having a clear "niche" message can rebound to a brand's overall sales. The perhaps-classic example is what Pepsi discovered several decades ago. Suffering in its market share battle with Coca Cola, Pepsi decided to rebrand as a cola for the younger generation.

You might think this "niche" strategy would lead to a limitation of market share. It didn't. Pepsi pulled even with Coca Cola. The implication is that a strong "niche" brand can pull other user segments along. 

That likely is the explanation here, as "youth" brands pull other demographics along on the strength of the value pitch.

In order to understand the marketing factors driving traffic to prepaid wireless sites, comScore also conducted an analysis of search referral activity. The results showed that while both paid and organic search are driving increased referral activity, organic search is substantially outpacing paid search referrals on the whole. 

This dynamic suggests that the underlying consumer demand for prepaid wireless services is not just being driven by paid search marketing expenditures.

A few of the sites performed particularly well in obtaining growth from organic search referrals compared to paid search referrals. 

Organic clicks to BoostMobile.com grew 310 percent, while paid clicks grew 119 percent; organic clicks to MyCricket.com grew 123 percent compared to 63 percent growth in paid clicks; and organic clicks to MetroPCS.com grew 148 percent compared to 17 percent growth in paid clicks.

http://www.comscore.com/Press_Events/Press_Releases/2009/6/Prepaid_Wireless_Services_Attract_Increased_Online_Interest_During_Economic_Downturn

Mobile Handset Market Bifurcates: Smart Phones and Low Cost Phones are Key

Annual sales of low-cost mobile handsets aimed primarily at consumers in emerging markets, with with possible implications for the prepaid segment, will grow 22 percent between 2009 and 2014, to over 700 million units, say researchers at Juniper Research.

In some ways the handset market is bifurcating, with interest focused both at the high end smart phone segment and the low end segment.

Efforts by industry players to lower the total cost of ownership for devices and services to below $5 are already reaping benefits in markets such as Bangladesh, Pakistan and India, Juniper Research says.

Meanwhile, players such as Nokia are developing invaluable content-driven services that will encourage first-time mobile users to keep on using their devices and improving their standards of living.

“With around 80 percent of new mobile users set to come from emerging markets over the next six years, it is essential that operators and vendors work together to dilute the price barriers associated with mobile technology and to provide ongoing support through the development of specific social and personal services, such as Nokia’s Life Tools suite," says Andrew Kitson, Juniper Research analyst.

The Africa and Middle East region will account for the largest annual shipment volume by 2014, with its 166 million low-cost handsets representing 24 percent of all sales that year and up by 54 percent between 2009 and 2014.

With smart phones projected to account for 27 percent of mobile device shipments in 2014 (up from 13 percent in 2008), the market is effectively polarising into two groupings: entry-level and high-end devices.

At some point, the broad trend should result in new options for lower-price smart phones, and that could open up new mobile broadband segments, including both postpaid and prepaid.

http://www.juniperresearch.com/shop/viewpressrelease.php?pr=143

134 Million Mobile Internet Users in 2013

There will be 134 million mobile Internet users in 2013, eMarketer now projects. Despite the global slowdown in new mobile phone sales, smart phone shipments will grow by 3.4 percent in 2009, International Data Corporation researchers project.

In fact, smart phone sales will grow three times faster than will sales of feature phones in 2010, IDC projects.

By 2013, Informa predicts smartphones will make up 38 percent of all handset sales worldwide, more than double their share in 2009.

“It is increasingly evident that for many marketers, mobile applications constitute a necessary avenue for reaching and engaging with their customers, either by building and marketing a proprietary application or sponsoring a third-party app,” says Noah Elkin, eMarketer senior analyst.

http://www.emarketer.com/Article.aspx?R=1007124

Shift from "Push Marketing" to "Pull Marketing" is Well Underway

It would be hard to name just one single reason traditional media are in trouble. In fact, there are several forces at work. Users are shifting attention to newer formats: getting news online rather than from newspapers, for example.

Then there is the shift of revenue: with classifieds now cannibalized by online sources, newspaper economics no longer are viable, as display ads and subscriptions always fall short of what is needed to product the product if classified revenue is pressured.

There are more subtle forces at work as well. "Push" marketing, which tends to drive display advertising, is not working as well as it used to. Other formats offer hope of better results, and most of those are Internet mediated.

Information richness now is the order of the day, so there simply are other ways to learn things, again typically mediated by Internet and mobile mechanisms. That means less "need" for traditional media.

Also, many if not most companies have discovered that the traditional media role has blurred. Companies can themselves become content creators, aggregating their own audiences. To a large extent, it now is true that "anybody can become a content creator."

That means less money will be spent on traditional advertising, and more on creation of content, which is the foundation for "pull" marketing. Instead of pushing messages at people who may be unwilling to receive them, companies are inviting users to participate by creating interesting content in various ways.

All of those forces now are at work.

Even Free PCs and Broadband Wouldn't Get People to Use It, Ofcom Finds

Some 43 percent of adults who currently do not have Internet access would remain disconnected even if they were given a free PC and broadband connection, U.K. regulator Ofcom says.

That's an important finding as it reinforces an important fact about broadband adoption: in some cases "access" might be an issue. But it is not the only issue, and might not even be the most-important issue.

If people don't want broadband, building more access facilities will not do anything to increase uptake.

The confusion is widespread. Many seem to assume there is a "broadband problem" in the United States because lots of people do not buy it. That's a bit like assuming there is a "Lexus" problem because more people do not buy them.

Product demand, not product supply, rapidly is becoming the main barrier to further gains in broadband use.

About 30 percent of U.K. residents do not use the Internet, Ofcom's survey found. About 20 percent of people without Internet access say they will start buying some form of Internet access within the next six months.

Some 42 percent of adults said that they had "no interest" or "no need" for the Internet. About 61 percent of such non-users are older or retired, and 61 percent say they never have used a computer.

For 30 percent of those currently offline the main reasons given for that choice was financial or lack of skills.

Some have proposed that subsidizing PCs and dropping prices, plus building more networks or adding more connections, would solve the "broadband" problem.

Ofcom says that may not be true.

When asked what would change their minds about going online, only nine percent said cheaper deals would be an incentive. Free training was identified by 11 percent as a behavior changer.

But the majority (58 percent) simply said they were "not interested" in having broadband or "don't know" what would entice them to buy it.

http://news.bbc.co.uk/1/hi/technology/8091398.stm

Cable Operators Should Worry About Hulu, Not YouTube

Hulu is a bigger threat to cable operators than YouTube is, argues Bernstein Research analyst Jeffrey Lindsay, who has been surveying hundreds of consumers about their internet TV viewing habits.

The reason is that most consumers typically indicate some willingness to pay for professional content, but few say they would pay for user-generated content. And that's where Hulu emerges as a strategic threat to other distribution formats, compared to YouTube, which remains a haven for the sorts of video people say they don't want to pay for. 

Hulu has rights to most of professional TV content, is getting viewer traction and most importantly has an advertising format brands understand.

The problem with YouTube is that much of the video is not the sort of fare most advertisers want their brands associated with. 

The majority of respondents polled by Lindsay said they would be willing to pay for professional content, for prices ranging from $1 for a TV show to $5 for a movie. 

But most would not pay for user-generated content. 

The Internet video seems well established, though. Some 74 percent of respondents said they watch internet TV on their computer monitors rather than connecting their PCs to the TV. 

Internet TV viewing might for that reason be viewed as ancillary to traditional TV viewing, rather than competitive. But users also watch shorter clips than on their TV, a 30-minute TV show or less in most cases.

http://www.washingtonpost.com/wp-dyn/content/article/2009/06/09/AR2009060900941.html

Video Will Be 90% of Consumer IP Traffic in 2013

By 2013, annual global IP traffic--driven principally by video--will grow more than 500 percent from current levels, Cisco now estimates. ideo. In 2013, the Internet will be nearly four times larger than it is in 2009. By year-end 2013, the equivalent of 10 billion DVDs will cross the Internet each month.

Cisco forecasts that 90 percent of consumer IP traffic, a majority of total IP traffic, will be video in 2013.

In 2013, Internet video will be nearly 700 times the U.S. Internet backbone in 2000.

Also, video communications traffic growth is accelerating. Though still a small fraction of overall Internet traffic, video over instant messaging and video calling are experiencing high growth. As a result, video communications traffic will increase tenfold from 2008 to 2013, Cisco says.

Real-time video is growing in importance. By 2013, Internet TV will be over four percent of consumer Internet traffic, and ambient video will be eight percent of consumer Internet traffic.

Live TV also has gained substantial ground in the past few years. Globally, P2P TV is now slightly over seven percent of overall P2P traffic at over 200 petabytes per month.

Video-on-demand traffic will double every two years through 2013, with consumer IPTV and CATV traffic growing at a 53 percent CAGR between 2008 and 2013, compared to a CAGR of 40 percent for consumer Internet traffic.

Cisco also predicts that mobile data traffic will also be overtaken by video, reaching 64 percent of total mobile IP traffic by 2013.

Cisco expects mobile video to grow from 33 petabytes a month in 2008 to 2,184 petabytes (or 2 exabytes) a month in 2013, which represents a 131 percent compound annual growth rate.

Peer-to-peer is growing in volume, but declining as a percentage of overall IP traffic, Cisco says. P2P file-sharing networks are now carrying 3.3 exabytes per month and will continue to grow at a moderate pace with a compound average growth rate of 18 percent from 2008 to 2013.

Other means of file sharing, such as one-click file hosting, will grow rapidly at a CAGR of 58 percent and will reach 3.2 exabytes per month in 2013.

Despite this growth, P2P as a percentage of consumer Internet traffic will drop to 20 percent of consumer Internet traffic by 2013, down from 50 percent at the end of 2008.

Google: One Billion Video Streams a Day?

Google reportedly has confirmed that it serves up one billion video streams a day, far more than most had guessed. That is four to six times higher than the best industry estimates! 

Until now, Comscore, for example, has estimated that Google streams 225 million videos a day, or about seven billion a month. Nielsen has estimated Google's video streams at 5.5 billion a month. 

Based on an assumption that Google represents about 40 percent of global video streams, that implies global usage of about 80 billion streams a month, again, far higher than most had supposed. 

What remains a challenge is the business model. To some extent, user interest in online video does drive demand for bigger ISP access pipes. 

But highly customizable, targeted episodic content underwritten by advertisers, which was supposed to be the model, remains just a hope. Hulu is essentially legacy linear TV with online distribution and fewer ads. Great for viewers, not good for content owners or distributors. 

Some criticize brands or agencies for being too lazy to learn how to use online video, but there is a simple explanation for why more doesn't get done in some digital media realms: it sometimes isn't a rational use of one's time to do so. 

About 11 percent of advertising budgets are allocated for all forms of online media, according to eMarketer. So in many cases, a time-pressed marketer would be hard pressed to justify spending quite a lot of time on 11 percent of the spend when a smaller amount of time can be spent optimizing nearly 90 percent of the spend. 

http://www.washingtonpost.com/wp-dyn/content/article/2009/06/09/AR2009060900324.html

$13 Billion Mobile Apps to be Sold in 2013

Mobile Internet access will see significant gains over the next five years, with the number of mobile Internet users reaching 134 million in 2013, says  eMarketer. By 2013, Informa predicts smartphones will make up 38% of all handset sales worldwide, more than double their share in 2009.

And means growth is use of mobile applications. Analysts at Piper Jaffray estimate that combined spending on consumer and business mobile applications will top $13 billion worldwide by 2012, a nearly fivefold increase over 2009.

Since advertising and marketing efforts likewise ultimately follow people to where they are and what they are doing, “it is increasingly evident that for many marketers, mobile applications constitute a necessary avenue for reaching and engaging with their customers, either by building and marketing a proprietary application or sponsoring a third-party app,” says Noah Elkin, eMarketer senior analyst.

http://www.emarketer.com/Article.aspx?R=1007124

Has Twitter Growth Suddenly Flattened?

There's something unusual going on with Twitter traffic, it appears. Unique Visitors to twitter.com increased to 19.4 Million in April, surpassing the New York Times for the first time.

Oprah’s first tweet on April 17, 2009 delivered the highest Daily Reach ever to the site, with nearly two percent of all Americans online visiting Twitter.

But there also is data suggesting Twitter traffic has flattened, growing just 1.47 percent (up to 19,728,619 monthly visitors) in May 2009, according to Compete.com.

One possible explanation is that the pool of people with an immediate resonance with Twitter already have joined. Monthly visits to Twitter have increased by 6.99 percent, up to 134,536,240. That might be explained by heavier use among current users, since new user growth apparently has flattened.

10% of Tweeters Produce 90% of Tweets

The top 10 percent of prolific Twitter users account for over 90 percent of tweets, say researchers at Harvard Business School. So what does that mean? Maybe less than you would think.

Some will argue it shows Twitter actually isn't actually as popular as it seems. And at least one other study shows a very-high churn rate of new Tweeters.

"Currently, more than 60 percent of U.S. Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent," says David Martin, Nielsen Wireless VP.

Unless that churn rate changes, Twitter ultimately will reach only about 10 percent of Internet users, Nielsen Wireless predicts. A company, service or application cannot churn 60 percent a month and expect any different conclusion.

Twitter's big problem seems to be that so many people do not find it useful. The fact that 90 percent of Tweets come from 10 percent of users is in fact not surprising or unusual.

Others will suggest that the highly-skewed tweeting pattern means Twitter activity is more like a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network. But something similar to this is true of blog posting as well. A small percentage of people supply most of the posts.

A typical social networking site might have the top 10 percent of users account for 30 percent of all activity as well.

At Wikipedia, the top 15 percent of the most prolific editors account for 90

percent of Wikipedia's edits.

The point is that it is user churn, not the disparate distribution of tweets, that are of significance.

The Pareto principle, colloquially referred to as the "80-20 rule" or the "long tail,"

occurs widely in both human and natural domains.

Among Twitter users, the median number of lifetime tweets per user is one. This translates into over half of Twitter users tweeting less than once every 74 days. That would not be unusual if tweets follow the Pareto rule, and they seem to.

http://blogs.harvardbusiness.org/cs/2009/06/new_twitter_research_men_follo.h

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Is Twitter Really a Late Boomer Technology?

Only 22 percent of Generation Y consumers between the ages of 18 ad 24 are using Twitter, according to a new survey by  the Participatory Marketing Network.

Separate data from Nielsen Online shows that the single biggest Twitter cohort is users between 35 and 49.

$99 iPhone Available Now, 2-Year Contract Required

The 8GB 3G iPhone now can be bought for $99. A two-year contract is required to get that price, and monthly costs for a package with 450 out of network voice minutes, 5,000 night and weekend minutes and unlimited mobile-to-mobile calls to other AT&T customers, with 200 text messages,will cost $88 a month after the taxes are added to the R75 monthly cost of service.

Sprint Offers Corporate Liable Customers $39.99 Mobile Broadband

Sprint is Selling a $39.99 mobile broadband service for "corporate liable" accounts, providing 500 MBytes of data monthly, a bucket Sprint says is two times what Verizon offers and 10 times what AT&T offers at the same price point.

In addition, customers pay only five cents per for each additional megabyte of usage, which is less than half what the competition’s $39.99 plan charges for overage. Verizon's $39.99 plan has a 250 MB cap and charges 10 cents per MByte for overage.

AT&T's $40 plan has a 50 MByte cap and $1.00 per MByte for overages. 

The AT&T "moderate user" plan is probably enough for users who basically only check email and do some light Web surfing. 

The Verizon plan probably is enough for traveling workers who use the Web pretty heavily on the road and check email. 

The Sprint plan probably is sufficient for traveling workers who watch streaming video to a certain extent. 

The assumptions are monthly email consumption of about a couple Mbytes a month and per-day Web consumption of a couple of megabytes a day a day when out of the office. 

The issue is video streaming, which will be the driver of overages for most users. Most enterprise workers who are not watching tons of video probably only require a couple of gigabytes of usage each month. 

If one assumes a worker at a desk most of the day, and really using the Web heavily, could consume 50 Mbytes to 100 Mbytes each day, you have some idea of how to estimate usage. Most workers probably do not consume even that much. 

On the road, most people are doing other things, so it wouldn't be unusal to see daily consumption drop far behow behavior seen at a desk.

Perhaps 5 Mbytes a day would be typical. Of course, every user is different, but most enterprise workers who travel a couple days a month, and are in meetings or doing technical support will not even use 5 Mbytes a day when on the road. 

Streaming video, though, will upset all those assumptions. 

Online Advertising Dips 5% for First Time

Some people seem to be shocked that online advertising, which has been growing for seven straight years, dipped about five percent in the first quarter. It wouldn't be the first time people have argued, or seemed to believe, that something related to the Internet can transcend the operation of markets.

At the turn of the century, new "Internet" business models were touted that seemingly defied the normal business rule that one must have revenue to be sustainable. Others argued that valuations of Internet companies were different from valuations of companies based in the physical world. 

Anybody who argued to the contrary was ignored with a direct or indirect "you don't get it" attitude. That belief was proved devastatingly wrong.

Online advertising is advertising. Advertising is a cost of doing business. Companies are being careful about the costs of doing business. So it is no surprise there is a bit of a dip. The Internet is part of human life. It is not immune from things that happen in the broader spheres of life. 

Nor is the delusion especially new. After 1917, the Soviet Union believed it could wall itself off from the global economy. After World War II it maintained the fiction of two global economies, one capitalist, one socialist. The Soviet Union was wrong. 

The Internet changes lots of things. It doesn't repeal or escape economic laws or human behavior.

IP PBX Line Shipments Will Dip for First Time Ever in 2009

IP PBX lines shipped in 2009 will decline for the first time ever in 2009, say analysts at Dell'Oro Group. Aside from the global recession, vendor instability (Nortel, in all likelihood) is causing a bit of hesitation.

“For 2009, we anticipate a degree of vendor volatility that will cause many customers to stay on the sidelines for a longer period of time than we would expect if downward pressure was coming only from the weakened economy,” says Alan Weckel, Dell’Oro Group director.

“In the current environment, some customers will hold on to existing analog and digital lines for a longer period of time,” Weckel says.

According to the report, Cisco, Avaya and Nortel had the most IP line shipments in the quarter. The eight largest vendors in the market, including Aastra, Alcatel-Lucent, Avaya, Cisco, Mitel, NEC, Nortel and Siemens represent about 49 percent of total line shipments in the first quarter of 2009.

Notwithstanding, IP telephony penetration will continue to grow this year, albeit at a slower pace compared to the previous years.

Branch Offices Ripe for Cloud Computing?

At many enterprises, branch offices account for 20 percent of a company’s IT infrastructure, according to Forrester Research. Since IT departments are seeking to cut costs, branch office IT investments likely will be shifted to remote services provided by some sort of cloud computing infrastructure.

The potential impact on the service provider business is not so clear, but one might assume there will be greater bandwidth requirements at remote locations and in the backbone than presently is the case, as the traditional trade-off in computing is between local processing and bandwidth. One can compute locally, substituting cycles for bandwidth, or compute remotely, substituting bandwidth for cycles.

http://www.eweek.com/c/a/IT-Infrastructure/Branch-Offices-Ripe-for-IT-Consolidation-Forrester-239188/?kc=rss

Social Networking Explodes 83%, Facebook 700%

U.S. users increased their time using social networking apps 83 percent last year, according to Nielsen Online. In fact, total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009.

One wonders what all those users are doing less, as they network more. Even if one assumes multitasking is going on, attention and time still are linear. People can't do more of one thing withoug doing less of another, or at least are attention sharing to the point where it is questionable how much actual attention is being paid to something that is "available and in use."

INQ Mobile to Launch Twitter Phone

Cell phone maker INQ Mobile plans to introduce a "Twitter phone" for the Christmas selling season. The device is intended for sale at prices less than $140, and feature an Internet-based Twitter client, says Frank Meehan, INQ CEO.

The phone will use Internet connections for sending Tweets, not text messages. The idea is to spur usage by eliminating the text messaging charges, and using the mobile phone's data plan, instead.

INQ in 2007 had introduced a mobile device optimized for use of Skype. The move indicates a developing niche in mobile devices and applications: social networking as a lead application.

In a sense, you can think of the BlackBerry as an "email phone" and the iPhone as an "Internet phone." INQ earlier this year also introduced what some call the "Facebook phone," as it is optimized for instant access to Facebook, Skype and other social networking applications.

And the optimization might be working. Traffic on INQ1 "Facebook phones" are three to four times higher than from other phones, says Marc Allera, 3 UK director of sales and marketing.

About 65 percent useFacebook on a regular basis while 50 percent use Windows Live Messenger regularly.

http://www.reuters.com/article/technologyNews/idUSTRE5513L820090602?pageNumber=2&virtualBrandChannel=0&sp=true

AT&T Launches New Small Business Bundle

AT&T has launched what it calls the nation's first bundled offer targeted at small businesses,  including wireless, wired and high speed Internet services, starting at $99.99 a month.

The “All for Less” bundle is now available to small business customers with one to four lines at a single location, across AT&T’s 22-state footprint.

The wireless plan features 450 minutes of use each month for each wireless device.

The broadband service operates at rates up to 1.5 Mbps and comes with as many as 11 email accounts and AT&T Wi-Fi hotspot connectivity.

The local voice service comes with unlimited local calling, call forwarding and caller ID, as well as unlimited domestic long distance calling.

To qualify, customers must already have wireless service or purchase new wireless service from AT&T in addition to new or existing local voice, long distance voice and broadband services.

The offer expires Aug. 31, 2009 and requires a two-year service agreement. Additional bundles that include other high-speed Internet speed tiers and/or wireless plans are available at additional costs.

Fring Launches New Social Networking for Mobile App

Fring haslaunched a new version of its social community and communication service that combines each contact’s separate online social communities into one, manageable profile on the users’ mobile phone.

Fring enables users to talk and chat with their Internet instant-message buddies on Skype, GTalk, Facebook, Twitter and last.fm, among other services, from one integrated, searchable fring contact list. 

The new fring version combines a user’s multiple IM contacts into one dynamic profile, which shows each friend’s current availability at a quick glance and enables interaction, all directly from this combined mobile profile.

As social networking becomes a more-popular mobile activity, we are likely to see mobile devices optimized for social networking, much as iPhones have popularized the notion of a "Web" phone or BlackBerry essentially created an "Email phone."

In fact, the notion of a "smart phone" should at some point stop being a meaningful end user category at all, replaced by a lead feature corresponding to a lead app. 

Has the Recession Ended?

ADP’s jobs data is showing an expected jobs decrease of some 532,000 for the month of May. The data for April from ADP also showed that the job losses were revised down to 545,000.

If the Bureau of Labor Statistics data confirms the trend on June 5, 2009, it will add to other data suggesting the recession has ended. Unemployment claims are a lagging economic indicator and a rule of thumb is that recessions later are determined to have ended about 30 days after the peak rate of new claims.

The SurePayroll Hiring Index rose 26 points to 11,430 in May, up from 11,404 at the end of April. The uptick was 0.2 percent from the prior month, suggesting that on average small businesses were hiring.

Year-to-date, the Hiring Index is up 1.4 percent, which puts small business hiring on track to increase 3.3 percent for calendar year 2009.

The results suggest that the U.S. economy is in much better shape these days than many may realize, SurePayroll says. Small businesses often lead economic recovery, so it is good to see that small businesses are continuing to add new employees, the firm notes.

It might seem odd to call the end of a recession when the nation still is losing a half a million jobs a month. But if the trend is confirmed, the economy's direction has changed.

Apple Could Boost iPhone Sales 100%

Apple could boost sales of iPhones 100 percent by ending its exclusivity arrangement with AT&T and signing up Verizon Communications as an additional distributor. But Bernstein Research analysts Craig Moffett and Toni Sacconaghi  think the move also would cut handset revenue between $100 and $200 on each unit sold.

The issue is hot now because AT&T's exclusivity deal is set to expire in 2010 and AT&T wants to extend the exclusive deal until 2011.

A non-exclusive deal would reduce the value of the phone to AT&T and likely result in a reduction in the subsidy per phone from an estimated $450 to around $250 to $350.

More than 10 percent of AT&T’s post-paid subs already are using an iPhone, and Verizon is the largest U.S. mobile provider. Verizon Wireless now 86.6 million customers, compared to AT&T's 78.2 million.

Though Apple ultimately will abandon the exclusive relationship with AT&T, in the near term it might do what it must to maximize revenue, and that means negotiating for the highest-possible per-unit payments from the carriers, possibly even at the expense of faster unit growth.

Could AT&T keep the exclusive and drive penetration further? Yes, Moffett and Sacconaghi say.

Apple could add a lower-end phone or provide healthier hardware discounts, reduce service plan prices or launch a new device such as a tablet-based unit.

But Apple might wait to see the market response to Sprint's introduction of the Pre, intended to mimic the iPhone's user experience. If it takes off, Verizon will offer the Pre as well, within six months of its Sprint introduction.

http://blogs.barrons.com/techtraderdaily/2009/06/01/apple-a-verizon-deal-could-double-iphone-sales/#mod=yahoobarrons

22 percent of Generation Y consumers are using Twitter

About 22 percent of Generation Y consumers are using Twitter, according to a new study by the Participatory Marketing Network, an organization that helps marketers transition from push and permission marketing to participatory marketing.

In February the largest age group on Twitter was the 35 to 49 age demographic, representing almost 42 percent of the site’s audience, according to Nielsen Online. So much for the general rule that the younger demographics drive most of the use for new technologies.

When asked about social network usage, however, 99 percent of this same group reports having an active profile on at least one social networking site.

The May 2009 survey of 200 PMN panel members and consumers between the ages of 18-24 also found growing use of mobile social networking.

About 38 percent of respondents have an iPhone or iPod Touch. Some 53 percent play games, 35 percent use entertainment apps and 31 percent use lifestyle apps.

About 28 percent say they use free financial apps while seven percent use paid financial apps.

http://thepmn.org/pressreleases/060109

"All You Can Eat" is Dysfunctional, Phoenix Center Says

"All you can eat" broadband access plans are unsustainable and should be replaced by more-flexible plans that allow users to match what they pay with what they use, though a strict "per byte" metering would be a disaster, says Lawrence J. Spiwak, Phoenix Center for Advanced Legal and Economic Public Policy Studies president.

Indeed, if the old long distance and dial-up Internet models are any indication, a strict “pay by the byte” pricing scheme would scare many low-income and low-volume users to overcompensate and change their usage habits, or even to drop their service all together, Spivak says.

Telling carriers to just “invest their way out” of the congestion problem is also a naïve solution, he says. "The network is a shared resource, and this approach would cause the price for all users of the network to rise," says Spivak.

And, as the price for everyone rises, some households won’t be able to afford broadband at all, he says. Publicly available studies show that these costs could potentially reach several hundred dollars per month, which would certainly put broadband out of the reach of many Americans.

The best, and most economically efficient, option is to let carriers develop plans that allow consumers to pick and chose the approach that best suits their needs and, just as important, let consumers be responsible for their choices.

In the end, efforts to prevent carriers from experimenting with different pricing plans for multi-product offerings is nothing more than a thinly veiled attempt to tax the many to subsidize the few who spend their lives online, Spivak argues.

However, in this case, the “few” are not the poor and disenfranchised who work hard to just to pay for their own broadband, but the Internet glutton next door, he notes.

When there is a congestion problem, there is actually a pricing problem, he says. "All you can eat" works when there are few users. It doesn't work when most people use a resource, and the usage pattern is highly disparate.

Like it or not, constructing broadband networks (wireline and wireless) is extremely expensive. Payback is difficult. But lighter users should not be asked to subsidize consumption by unusually high consumers.

The needs of the few are now often outweighing the needs of the many, Spivak says.

http://foxforum.blogs.foxnews.com/2009/06/02/spiwak_broadband_congress

Cisco In, GM Out

Cisco on June 8 will be part of the Dow Jones Industrial Average, General Motors will not. It sort of tells you something about what "industrial" now means.

I think Apple was a sentimental favorite for some, but congratulations to Cisco. Perhaps the thinking is that digital "infrastructure" makes more sense at the moment than "applications." One wonders how much longer that distinction will be important.

BT Says Wholesale Rates Threaten Broadband Upgrades

BT says new price caps on wholesale services provided to competitors could hamper its ability to invest in the next generation of super-fast broadband networks.

Normally, when competitors squawk about wholesale prices, it is because they have determined those prices are too high to allow making of a profit. When the wholesaler complains, it normally means the facilities provider doesn't think it can make enough money. If both buyers and sellers complain, regulators probably have got the prices just about right.

Some observers will say that such a response by an incumbent is nothing more than typical posturing to get a better deal. That's an apt observation. Still, some note that there are unusual stresses.

Ofcom is refusing to allow the company to include costs of funding its Openreach pension obligations in the rate base. Openreach is the entity that provides wholesale voice and broadband access to competitors.

BT has to contribute an annual £525m into its pension fund over the next three years, one way or the other.

Last year BT announced plans to spend £1.5bn putting a fibre-optic network capable of delivering broadband at almost five times the speed of BT's copper network within the reach of 10m homes by 2012. Since then, not only has the economy hit a wall, but BT Global Services also has suffered significant losses, leading to major layoffs.

Some think that means the broadband upgrade will be slowed, in the absence of a rethinking of wholesale rates.

http://www.guardian.co.uk/business/2009/may/22/ofcom-british-telecom-warning

Why 2013 is an Important Year for Market Forecasts

Ever wonder why so many market forecasts you read these days are for where a particular market will be in 2013?

The rapidly mobile M2M (machine-to-machine) market, for example, suffered a setback in 2008 with growth in cellular module shipments stalling overall compared with 2007, according to Beecham Research.

The decline was caused by projects being cancelled or postponed, particularly in the second half of 2008, Beecham says.

Nevertheless, Beecham sees growth returning by 2010 and reaching annual module sales of over $2 billion by 2013.

The reason is that five years is about as far as any rational forecaster dares see into the future. And the last year for which full-year data are available is 2008. Go out five years and you reach 2013.

Next year you'll be reading about where markets for specific products and services will be in 2014. Same reason.

Green Shoots or Grasping at Straws?

With the caveat that nearly all financial information is backward looking, corporate earnings performance of companies in the S&P 500 for the first quarter of 2009 has been "less bad than expected," according to Thomson Reuters.

With 91 percent of companies having reported first quarter earnings, the blended growth rate for the broad market stands at -35.6 percent.  As of April 1, 2009, analysts were forecasting a first quarter growth rate of -36 percent.

That noted, the first quarter marked the first time the S&P 500 has recorded seven straight quarters of negative growth since Thomson Reuters began tracking the data in 1998.

And, though companies are beating expectations, the fact remains that all ten sectors that comprise the S&P 500 index are expecting earnings to decline in the second quarter.

Telecom companies in the S&P 500 index had a minus three percent growth rate in the first quarter. While discouraging, telecom companies experienced nothing like the negative 95.5 percent decline for consumer discretionary companies or the negative 59 percent showing for energy firms or the negative 60.8 rate of financial companies.

Strategy Implications of Long Tail

Telecommunications is a business of scale, requiring huge capital investments. So it should not be surprising that the number of contestants is limited.

In the legacy wired voice markets, it once was an ironclad rule that the Regional Bell operating companies represented about 90 percent of lines in service.

In the U.S. wireless market, just four providers have about 90 percent market share.

As discrete video, wireless, broadband and voice markets start to merge, different names will start to appear. And it is conceivable that the share held by the few providers with the most share will broaden. Something more like a classic "80/20" distribution could occur, where 20 percent of providers hold 80 percent share.

What seems unlikely is that the roughly "L" shaped curve will change. You would be hard pressed to name a single business category (subscribers, profit, profit margin, revenue) where such a distribution is absent.

The obvious strategy inference is that if one is not likely to be found among the ranks of the 20 percent with 80 percent share, one had better have a clear niche. Geography, packaging, price, lead application, user interface, device, channels, customer segment or intangibles are typical ways providers differentiate.

In a service provider business spinning off more than $1 trillion annually in revenue, even small niches, fairly far out on the "tail" of market share, can be big businesses.

Is TV Advertising Permanently Broken?

TV networks typically get orders for $9 billion or so (nearly half of total annual advertising) in advertising commitments during the "upfront season," and, as you might suspect, expectations are somewhere between shockingly low to dangerously low. Some estimate the major broadcast networks might wind up getting $7.5 billion, a slide of between 13 to 20 percent.

New media is part of the reason; new ad targeting capabilities another. Anticipated dips in consumer spending likely are another reason. People aren't buying cars or financial products at the moment, so some advertisers seem to be scaling back their expectations for what advertising can accomplish, at least in the network TV channel.

So the issue, stated or unstated, is whether the change is temporary or secular (permanent). Certainly supporters of online or other targeted advertising channels would hope for the latter.

Some would argue that even if economic deterioration abates, there is no evidence that consumers and advertisers will revert to their previous spending habits.

So the issue is: is spending for network TV advertising on the cusp of a permanent, negative change, in large part because Web, targeted, mobile and online alternatives are becoming viable?

http://seekingalpha.com/article/139815-advertising-buy-audiences-not-media-brands?source=feed

Add Email Contact Info on a BlackBerry With One Click

BlackBerry users now can add contact information embedded in emails directly to their contact managers, with a single click, using "gwabbit for BlackBerry," now available a BlackBerry App World, Research in Motion's app store.

The app also can be downloaded from www.gwabbit.com. The app can add and update information in the BlackBerry Contacts or Microsoft Outlook directories.

Gwabbit costs $9.99 annually.

The "gwabbit for Outlook" app, released earlier, automatically identifies signatures in incoming emails and creates them as new or updated contacts on a desktop or notebook PC.  gwabbit for Outlook is available for a single, one-time fee of $19.95.  The two products together deliver complete email contact management for any professional on the road or at their desk.

Gwabbit is now available for all BlackBerry smartphones including the BlackBerry Bold, BlackBerry Storm, BlackBerry Curve series and BlackBerry Pearl series of smartphones.

Nearly Half of Consumers Say Lack of Advertising a Sign of Trouble

More than 48 percent of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling says Ad-ology Research.

Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business, a recent survey suggests.

The study finds advertising appears to play a key role in consumers’ view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers.

“It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand,” says C. Lee Smith, president and CEO of Ad-ology Research. “Advertising not only assures consumers of a business’ reliability in a soft economy, but it can influence where and what they buy, especially when the ads address concerns about value,” Smith says.

http://www.marketinginsightstoday.com/archives/1223

"Easy to Use" Mobiles a New Niche

"Easy to use" mobile phones are a demographic "evergreen" market segment, Swedish consumer electronics company Doro believes.

In some cases it’s not a matter of whether customers are actually able to use a device, but rather they resonate with the image that the product conveys.

But there are some important design considerations. Larger characters on the phone screen and bigger buttons for dialing numbers are examples. Those with hearing loss can be provided devices that sync hearing aids using Bluetooth and have high quality speakers.

Though nobody can predict what will happen when today's BlackBerry and iPhone users age, they might not someday be able to view screens as well as they do today and might need better audio.

Maybe the buttons on a BlackBerry will be too small. And later in life, users might not be so busy. In that case, always-available email might not be so important, especially when users are paying for their own service and devices, rather than using company-supplied technology.

For today's seniors who have not used iPhones before, it is very likely that many such persons would reject the iPhone simply because of the device’s youth-centric branding.

Doro says it has been working with carrier partners both in Europe and undisclosed partners in the U.S. to investigate wireless health applications and other services that could leverage Doro’s easy to use phones.

As the wireless market becomes saturated, serving such niches will be more important.

http://mobihealthnews.com/2336/designing-mobiles-for-seniors-lessons-from-doro/

Hybrid Mobile Plans Gain Traction

MetroPCS and Leap Wireless both reported annual double-digit connections growth in the first quarter of 2009 and in some geographic areas are claiming a greater share of net additions than the big four mobile providers. 

Both are doing so on the strength of  unlimited prepaid plans, a strategy Sprint’s prepaid affiliate Boost Mobile also has adopted. Boost offers a $50 per month unlimited usage plan. 

MetroPCS and Leap Wireless also are pioneers of the "hybrid" mobile plans that offer a monthly allowance of voice and data but is paid for upfront and does not require a contract. 

"In the current economic climate, customers are finding their unlimited hybrid plans attractive, particularly as the plans are free from any long-term contract or credit checks," says Will Croft, Wireless Intelligence analyst. 

Video Consumption Climbs on All Screens

Online video consumption grew 13 percent in the first quarter while mobile video viewing grew 52 percent year over year. So you might think linear TV viewing decreased. Not so, says Nielsen.

(click image to expand chart)

In fact, linear TV viewing grew 1.2 percent year over year, even as consumption of other forms of video, on different platforms, grew.

The average American watches approximately 153 hours of TV every month at home. In addition, the 131 million Americans who watch video on the Internet watch on average about 3 hours of video online each month at home and work.

The 13.4 million Americans who watch video on mobile phones watch on average about 3.5 hours of mobile video each month.

Out of all different age groups, 18-24 year olds show signs of watching DVR and online video the same amount of time - timeshifting 5 hrs, 47 minutes per month, and watching video online 5 hrs, 3 minutes each month.

http://blog.nielsen.com/nielsenwire/nielsen-news/americans-watching-more-tv-than-ever/

Videoconferencing as Lead Unified Communications App

Video-based conferencing services are not the only unified communications service business customers are looking to buy, but they seem to assumed a "lead" application status recently.

That, at least, is what respondents to a recent Yankee Group survey indicate.

Carrier Ethernet will be Driven by Consumer Services

You might think the carrier Ethernet market is a product category driven by business customers.

But Yankee Group analysts predict that most of the market will be driven by services sold to consumers, not businesses, beginning this year.

That is evidence of the new role for Ethernet used to support broadband access and digital video services.

TIA Forecasts "Unprecedented" ICT Industry Revenue

For the first time in its 23 years of forecasting for the information and communications technology industry, the Telecommunications Industry Association is projecting a 3.1 percent decline in revenue for the overall global ICT market in 2009. In the United States, revenue will suffer a 5.5 percent decline in 2009.

Some will read the numbers and translate that into a dip in telecommunications spending, but that is not what the headline number indicates.

The TIA is talking about the ICT industry, not the telecom service provider industry. In fact, roughly 70 percent of the ICT data refers to things such as sales of computers, information technology consulting, PC and other software and services related to creating, modifying or maintaining data networks, on the premises.

For example, the TIA forecasts a dip in U.S. revenue from about $1.1 trillion in 2008, dipping to about $1 trillion in 2009, falling to $990 billion in 2010.

But according to the Federal Communications Commission, total U.S. communications service provider revenue in 2008 was about $300 billion. So roughly $700 billion of total ICT revenue is from hardware, software and services related to computing.

The data I have access to does not break out forecasts for the U.S. communications service provider industry. But I would be very surprised if industry revenues failed to grow in 2009, compared to 2008.

VoIP, WANs, IPTV, Mobility Will be Supplier Bright Spots in 2009 and 2010

It now appears 2009 and 2010 will not be happy years for suppliers of equipment and software to many segments of the global telecom industry, though investments in backbone capacity, IPTV, mobility and VoIP will be salient exceptions. 

Releasing its latest market forecast, the Telecommunications Industry Association predicts U.S. carrier capex spending will be down 13 percent in 2009, compared to 2008. 

Global capex spending will dip about 3.1 percent, TIA says. 

A recovery in spending will occur in 2010 and 2011, TIA now projects, and U.S. capex will climb about 14.4 percent when the rebound happens. 

As you might expect, spending will vary by segment and by growth prospects in each segment. U.S. landline infrastructure spending will decline about 11 percent in 2009, but there also will be a 15 percent growth in backbone spending. Operators will spend about 27 percent less on access. 

Spending on wireless infrastructure and broadband will climb, however. Indeed, spending on IPTV and VoIP will grow 42 percent in 2009. 

None of these projections address service provider revenues, though, and are limited to capital spending programs by service providers. So far, first quarter 2009 service provider reports suggest service providers, as an industry, are on track to grow revenue in 2009, compared to 2008.