Mobiles Displacing Landlines in Africa

Mobility increasingly is the way human beings talk, though in many cases the use of Subscriber Information Management (SIM) cards might outpace the propagation of devices.

The substitution of cell phones for landlines is increasing across Morocco, Algeria, Sudan and Tunisia, for example.

In Mauritania, the number of SIM cards per landline was 29 in 2006, compared to 14.7 in 2005, which is the highest rate among the seven countries of Algeria, Egypt, Libya, Mauritania, Morocco, Sudan and Tunisia.

In 2006, Egypt and Libya counted the lowest ratio of SIM cards versus number of
landlines, respectively, at 1.7 and 4.9. In Libya, 2006 marked the year whereby SIM card numbers topped landlines.

Enterprise iPhone, Courtesy of Avaya

Avaya's one-X Mobile client software, expected to be available in Europe in the first quarter of 2008, will enable the iPhone to be integrated into most enterprise IP telecommunications networks.

From the first quarter of 2008, an easy-to-use, downloadable interface will convert mobile devices from Apple, RIM, Palm, Motorola, LG, Nokia, Samsung, Sanyo, Sony Ericsson and others into another endpoint on the corporate network. From the iPhone, users will have iPhone-optimized access to the Avaya one-X Mobile interface, making the iPhone their personal remote control for enterprise communications.

Increased Online, Event, Direct Marketing in 2008

According to BtoB magazine's 2008 Marketing Priorities and Plans survey, 60.1 percent of marketers plan to increase their overall marketing budgets next year predominantly in online, events and direct, despite the softness in the overall economy. Some 29.6 percent plan to keep budgets flat, and 10.3 percent plan budget decreases.

Last year, 62.6 percent of respondents said they planned to increase their marketing budgets in 2007; 29.4 percent said budgets would be flat, and eight percent said they planned to decrease their marketing budgets.

In 2008 the primary marketing goal is customer acquisition, cited by 62.4 percent of
respondents, followed by:

Brand awareness (19.3%)
Customer retention (11.7%)
Other objectives (6.6%)

Of those planning budget increases next year:

27.8% plan a 5% to 9% increase in spending
24.6% plan a 10% to 14% increase
12.7% plan a 20% to 24% increase
10.3% plan an increase of less than 5%

The biggest budget increases will be seen in online marketing, with 79.1 percent of marketers planning to boost their online budgets next year, up from last year, when 75.6 percent of marketers said they planned to increase their online budgets in 2007.

BtoB's survey found that the average percentage of the marketing budget spent next year on online marketing will be 33.8 percent, up from 26.5 percent in 2007.

Among the online areas that will see increases next year are:

Web site development (74.0%)
E-mail (70.1%)
Search engine marketing (64.3%)
Video (39.5%)
Webcasting (39.1%)
Banners (36.4%)
Sponsorships (29.6%)
Social media (26.2%)

Event marketing will see a spending boost in 2008 with 49.5 percent of marketers planning budget increases in this area, as will direct mail with 49 percent of respondents planning to increase their direct budgets in 2008.

LTE: 160 Mbps Bandwidth in Test by Nokia Siemens

Nokia Siemens Networks has completed the world’s first multi-user field trial in an urban environment, reaching speeds in excess of 160 Mbps.

The test of Long Term Evolution (LTE) technology, which supports mobile data rates up to 173 Megabits per second, was conducted in a real urban outdoor environment with multiple users using the new 2.6 GHz spectrum.

It confirms that LTE performance requirements can be met using 3GPP standardized technologies and it realized data rates of more than 100 Mega bits per second over distances of several hundred meters, while maintaining excellent throughput at the edge of typical urban mobile radio cells.

700-MHz Bidders Surface

Some 266 bidders for 700 MHz spectrum auction have surfaced so far. Not all the bidders will content for the national C block, though. Many of the bidders are small, independent telephone companies angling for local blocks of spectrum. But a few cable companies also are on the list. Of course, over time those fragmented allocations probably will be rolled up into larger networks, as has always happened in the past.

The bidders include Google (GOOG) Airwaves Inc.; Towerstream; Vulcan Spectrum;
Alltel; AT&T Mobility Spectrum; CenturyTel Broadband Wireless; Chevron; Cincinnati Bell Wireless; Cox Wireless; Iowa Telecommunications Services; MetroPCS 700 MHz; Qualcomm
Cablevision (CSC Spectrum Holdings); Verizon Wireless (Cellco Partnership) and Advance/Newhouse.

Google Apps on WildBlue Home Page

WildBlue Communications will be making Google Apps available to its broadband access service directly from the WildBlue.net home page in the first quarter of 2008. The apps include Gmail webmail services, Google Calendar shared calendaring, Google Talk instant messaging and Google Page Creator web page creation tools.

The new WildBlue.net home page will also feature a mix of news, weather, sports, and entertainment, plus powerful new customizable features from more than 2,000 available Google Gadgets that can be easily added to each customer's individual WildBlue.net home page.

To be sure, any Web user can access any of the Google Apps on their own. But the WildBlue deal should help increase awareness of, and use of, the Web-based apps. Some observers say most Web users aren't aware of Google Apps, so the deal will help popularize the tools.

The deal is reminiscent of the way the old SBC used Yahoo as a way to drive the usability of its Internet access services. Sure, the deal is not exclusive. Users can get access to the functionality some other way. But the packaging should help, in the same way that apps benefit from placement on mobile provider "main decks."

Amazon DevPay: Getting Paid for Cloud Apps

Amazon DevPay is a simple-to-use billing and account management service that makes it easy for developers to get paid for applications they build on Amazon Web Services.

Amazon DevPay allows app providers to quickly sign up customers, automatically meter their usage of services, have Amazon bill users, and collect payments.

Amazon DevPay provides a simple Web interface for pricing applications based on any combination of up-front, recurring and usage-based fees.

To use Amazon DevPay, users develop using Amazon S3 or an Amazon EC2 Machine Image (AMI), register the apps with Amazon DevPay, provide a product description and configure your desired pricing.

The Amazon DevPay purchase pipeline is linked to the app Web site. Activity is
monitored on the Amazon DevPay Activity page.

There are no minimum fees and no setup charges. Activity is billed at three percent of the transaction amounts and $0.30 per bill generated.