Wednesday, February 9, 2011

Android Market and Honeycomb

Most purchases, half of transactions to be mobile by 2015, Google says

"Two thirds of all purchases and half of transactions will occur on mobile devices by 2015," Google executives say. Consumer coupons will also transition from their current rate of 80 percent push to 80 percent opt-in four years from now, said David Shapiro, Google's director of small business marketing.

Consumers will also digest 80 percent of all visual content through digital by 2015, he added. Shapiro said 1.9 billion people globally were active on the Internet by the end of last year, while 5 billion people were mobile subscribers and more than 800 exabytes of digital information were created. Google predicted that 5 billion people will be active on the Web by 2020, while 10 billion people will be mobile subscribers, and 53 zettabytes of digital information will have been created.

“Mobile will be bigger than desktop in five years,” Shapiro added. “Mobile searches grew five times in the last two years."

Smartphone Sales Grew 72 Percent in 2010

Worldwide mobile device sales to end users totaled 1.6 billion units in 2010, a 31.8 percent increase from 2009, according to Gartner. Smartphone sales to end users were up 72.1 percent from 2009 and accounted for 19 percent of total mobile communications device sales in 2010.

"Strong smartphone sales in the fourth quarter of 2010 pushed Apple and Research In Motion (RIM) up in our 2010 worldwide ranking of mobile device manufacturers to the No. 5 and No. 4 positions, respectively, displacing Sony Ericsson and Motorola,' said Carolina Milanesi, research vice president at Gartner. "Nokia and LG saw their market share erode in 2010 as they came under increasing pressure to refine their smartphone strategies."

Wi-Fi Will Never Be a Replacement for Mobile Networks

One occasionally will still hear communications industry observers bemoaning or hoping for a future where Wi-Fi is both ubiquitous, affordable and interoperable, so users will not need to buy mobile services. One hears that a lot less than 10 years ago, but the sentiment still is expressed now and then.

The idea of seamless connectivity between Wi-Fi networks on the move is not even a possibility, panelists recently said at NetEvents. In large part, that is because the superficial similarities between mobile broadband networks and local Wi-Fi networks masks the fundamental difference. Mobile networks, though often used by stationary users, are intentionally designed to support session hand-off over wide areas.

Wi-Fi networks are simply wireless tails to a fixed connection. The two types of networks appear similar on the surface. They are completely different at the logical level.

MasterCard Creates Payments API

The new MasterCard "Payments API," which suggests MasterCard sees creation of a developer ecosystem as crucial for its future payments efforts, will allow developers to create web and mobile applications that include the processing of credit card transactions around the world on the MasterCard network.

Developers can use the service to find their users deals and discounts. The Offers API also provides the ability to construct a more detailed search for an offer. For example, you can filter offers by category or display offers near a certain location or point on the map.

Mobile Users Increase Mobile Shopping, Mobile Payments

More mobile and Internet users are using existing online accounts to buy things, uploading credit card information to the phone to make purchases, using third-party accounts such as PayPal or Obopay to make purchases. Perhaps significantly, the percentage using their mobiles to access bank account information on the phone to make purchases from online retailers did not grow.

Mobile Couponing Grew in 2010

Consumer use of mobile coupons has shifted radically from 2009 to 2010, say researchers at the Yankee Group. In 2009, just eight percent of respondents who expressed interest in mobile coupons using text messaging or multimedia message service had actually used a service such as Groupon.

Click on image for a larger view.

This figure more than doubled for 2010, to 19 percent of subscribers. Similarly, applications facilitating the real-time scanning of images or bar codes to receive more information or to compare prices increased in usage from five percent of consumers with an interest in mobile coupons in 2009 to 14 percent in 2010.

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