Though mobile payments often are seen as a mobile phone replacement for use of a credit or debit card for retail payments, Google Wallet is more of an advertising play. Sure, it will store loyalty program credentials, but the clear new revenue model is ads, promotional emails and store coupons.
Monday, May 30, 2011
Google Wallet Has Advertising as Revenue Model
Advertising has become a revenue model for software. Now Google Wallet takes the concept another step by attempting to make advertising the foundation for mobile-based payments.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Twitter Is Launching Its Own Photosharing Service?
Twitter is reported ready to unveil its own photo-sharing service, according to TechCrunch, a move that will place Twitter in direct competition with some of its own third-party developers, but which some say is a logical step for Twitter to take, given the popularity of photo sharing and its obvious relevance for sharing fast-breaking news and opinions.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
24% of U.S. Internet Users Have Used PC-Based VoIP
Nearly a quarter of American adult Internet users (24 percent) polled by the Pew Internet and American Life Project say they have placed phone calls from their computer using a service such as Vonage or Skype. That amounts to 19 percent of all American adults.
On any given day five percent of Internet users are going online to place phone calls, Pew researchers say.
Both figures are marked increases from previous readings in surveys by the Pew Research Center’s Internet & American Life Project. Using different question wording, the Project found in February 2007 that eight percent of Internet users (six percent of all adults) had placed calls online and two percent of Internet users were making calls on any given day.
The latest survey was the first time that Pew researchers had asked the question using this wording: “Please tell me if you ever use the internet to make a phone call online, using a service such as Skype or Vonage?"
On any given day five percent of Internet users are going online to place phone calls, Pew researchers say.
Both figures are marked increases from previous readings in surveys by the Pew Research Center’s Internet & American Life Project. Using different question wording, the Project found in February 2007 that eight percent of Internet users (six percent of all adults) had placed calls online and two percent of Internet users were making calls on any given day.
The latest survey was the first time that Pew researchers had asked the question using this wording: “Please tell me if you ever use the internet to make a phone call online, using a service such as Skype or Vonage?"
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Users Trust Product Information Found on Blogs
Some 88 percent of active blog readers surveyed by Nielsen Co. on behalf of BlogHer trust the information they get from familiar blogs. Asked why they have this level of trust, nearly half (48 percent) say it’s because they had made purchases in the past based on blog recommendations and were satisfied with the results.
Over 50 percent of the active blog readers in the general U.S. online population have made a purchase based on a blog recommendation, the study found. That number jumps to 80 percent in the BlogHer network community.
The top categories where BlogHer users turn for reviews include food and beverage (67 percent), clothing and shoes (67 percent), movies (62 percent), and cosmetics (59 percent).
In the general online population, the top vertical for blog reviews is consumer electronics.
Every week, 78 percent of online women use some form of social media, and 40 percent read blogs that frequently, the study suggests.
BlogHer says a key implication is that, when it comes to product recommendations and information, consumers now trust the voice of any "person like me" over just about any "corporate" voice.
Women bloggers talk about brands and products regularly, authentically, and enthusiastically. Brands should find the bridge that will help them join in.
Facebook is very highly adopted in the online population, approaching the level of adoption that television enjoys. It's also clear that there are two driving forces that cause active social media participants to turn to Facebook: to keep in touch with friends and family (78 percent) and to relax and have fun (55 percent). Why? Facebook has made it very easy to quickly check in, catch up, and play a game or two. It's all about digestible, casual, friendly interplay.
Users do not go to Facebook expecting to research potential product purchases. Instead, those same users turn to blogs to spot trends (47 percent), research products (35 percent), and drive purchasing decisions (25 percent), BlogHer suggests.
But most women surveyed by Nielsen still turn to search, and the ensuing links to blog posts, websites, and articles, when they want to research and ultimately make purchases. That suggests the clear rationale behind multi-channel strategies.
See http://www.blogher.com/2011-social-media-matters-study
Over 50 percent of the active blog readers in the general U.S. online population have made a purchase based on a blog recommendation, the study found. That number jumps to 80 percent in the BlogHer network community.
The top categories where BlogHer users turn for reviews include food and beverage (67 percent), clothing and shoes (67 percent), movies (62 percent), and cosmetics (59 percent).
In the general online population, the top vertical for blog reviews is consumer electronics.
Every week, 78 percent of online women use some form of social media, and 40 percent read blogs that frequently, the study suggests.
BlogHer says a key implication is that, when it comes to product recommendations and information, consumers now trust the voice of any "person like me" over just about any "corporate" voice.
Women bloggers talk about brands and products regularly, authentically, and enthusiastically. Brands should find the bridge that will help them join in.
Facebook is very highly adopted in the online population, approaching the level of adoption that television enjoys. It's also clear that there are two driving forces that cause active social media participants to turn to Facebook: to keep in touch with friends and family (78 percent) and to relax and have fun (55 percent). Why? Facebook has made it very easy to quickly check in, catch up, and play a game or two. It's all about digestible, casual, friendly interplay.
Users do not go to Facebook expecting to research potential product purchases. Instead, those same users turn to blogs to spot trends (47 percent), research products (35 percent), and drive purchasing decisions (25 percent), BlogHer suggests.
But most women surveyed by Nielsen still turn to search, and the ensuing links to blog posts, websites, and articles, when they want to research and ultimately make purchases. That suggests the clear rationale behind multi-channel strategies.
Bh social media 0511 without notes
View more presentations from BlogHer
See http://www.blogher.com/2011-social-media-matters-study
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
PayPal Lawsuit Against Google Won't Derail Google Wallet
PayPal's lawsuit against Google alleges that former Google employees took proprietary information to Google. If past precedents hold, PayPal's suit will fail to halt Google Wallet. Courts have in the past ruled that even "non-compete" clauses of employment agreements are unenforceable, one might note.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Friday, May 27, 2011
155 Different Digital Marketing Channels Complicate Choices
One reason digital marketing has gotten so complex is that there are so many channel choices. A recent Adobe global survey of 1,941 respondents, primarily at businesses headquartered primarily in North America, Western Europe and Japan shows that 155 different digital venues now are in operation by businesses.
In addition to the expected emphasis on websites and web analytics, social communities, blogs and microblogs were among the tactics respondents were using most frequently. Mobile tactics, starting from a low base, are growing rapidly, however.
As you might guess, though marketers are unsure about the return on investment from social and mobile tactics, that uncertainty is not preventing companies from investing in the tactics.
While a majority (58 percent) of the respondents say social has a positive impact on conversion, social
features garnering the most “very effective” ratings remain those more mature and proven tactics like
customer reviews and ratings.
In fact, unchanged for the last three years, the social features that drew the most “very effective” votes this year are user comments and reviews, and user ratings and rankings, cited as “very effective” by 32 percent of the respondents.
The content marketing angles are clear. Content has to be created in order for users to comment, review and rank products and services.
Social and mobile tactics, though, are poised to be adopted quickly by small businesses, Adobe says.
Despite the mixed outlook on social and mobile’s effectiveness, that these tactics are among the most planned deployments suggests that small businesses are bypassing tools like site analytics, universally deployed by large businesses.
Instead, smaller businesses are eyeing leading-edge tactics in social and mobile as a fast-track
to reaching users and converting them.
Fully 73 percent of the businesses surveyed say they plan to invest in website redesigns or would otherwise make significant enhancements to improve their site’s return on investment. The vast majority (82 percent) say they plan to deploy those enhancements within the year.
Analytics, social media, and rich media and merchandising are the most deployed tactics globally, while mobile apps, social executions and rich media are among the top planned tactics.
Read more here
In addition to the expected emphasis on websites and web analytics, social communities, blogs and microblogs were among the tactics respondents were using most frequently. Mobile tactics, starting from a low base, are growing rapidly, however.
As you might guess, though marketers are unsure about the return on investment from social and mobile tactics, that uncertainty is not preventing companies from investing in the tactics.
While a majority (58 percent) of the respondents say social has a positive impact on conversion, social
features garnering the most “very effective” ratings remain those more mature and proven tactics like
customer reviews and ratings.
In fact, unchanged for the last three years, the social features that drew the most “very effective” votes this year are user comments and reviews, and user ratings and rankings, cited as “very effective” by 32 percent of the respondents.
The content marketing angles are clear. Content has to be created in order for users to comment, review and rank products and services.
Social and mobile tactics, though, are poised to be adopted quickly by small businesses, Adobe says.
Despite the mixed outlook on social and mobile’s effectiveness, that these tactics are among the most planned deployments suggests that small businesses are bypassing tools like site analytics, universally deployed by large businesses.
Instead, smaller businesses are eyeing leading-edge tactics in social and mobile as a fast-track
to reaching users and converting them.
Fully 73 percent of the businesses surveyed say they plan to invest in website redesigns or would otherwise make significant enhancements to improve their site’s return on investment. The vast majority (82 percent) say they plan to deploy those enhancements within the year.
Analytics, social media, and rich media and merchandising are the most deployed tactics globally, while mobile apps, social executions and rich media are among the top planned tactics.
Read more here
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Business use of ‘big-screen’ mobile broadband to triple
The number of connections for "big-screen" mobile Internet devices (tablets and notebooks) used for business will almost triple over the next five years as the worldwide workforce becomes increasingly mobile, predicts Ovum.
Broadband connections for devices such as laptops and tablets on enterprise contracts will hit 74 million by 2015, up from 25.8 million in 2010 and a compound annual growth rate of 24 per cent.
Use of mobile handsets will continue to dominate the enterprise market with connections on enterprise contracts predicted to hit 233 million by 2015, a CAGR of six per cent from 2010 to 2015.
Meanwhile, total global revenues for the enterprise mobile market will reach $146 billion in 2015, with the majority of growth globally coming from the use of data services.
Broadband connections for devices such as laptops and tablets on enterprise contracts will hit 74 million by 2015, up from 25.8 million in 2010 and a compound annual growth rate of 24 per cent.
Use of mobile handsets will continue to dominate the enterprise market with connections on enterprise contracts predicted to hit 233 million by 2015, a CAGR of six per cent from 2010 to 2015.
Meanwhile, total global revenues for the enterprise mobile market will reach $146 billion in 2015, with the majority of growth globally coming from the use of data services.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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