Friday, April 1, 2011

Use of Mobile Apps Grows 3% Last Quarter

In February 2011, 69 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 38 percent of subscribers (up 3.1 percentage points from the prior quarter), while downloaded applications were used by 36.6 percent of the mobile audience (up 3.2 percentage points from the previous quarter).

Accessing of social networking sites or blogs increased 3.3 percentage points, representing 27 percent of mobile subscribers. Playing games represented 25 percent of the mobile audience, while listening to music represented 17.5 percent.

Mobile Content Usage
3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Nov-10Feb-11Point Change
Total Mobile Subscribers100.0%100.0%N/A
Sent text message to another phone67.1%68.8%1.7
Used browser35.3%38.4%3.1
Used downloaded apps33.4%36.6%3.2
Accessed social networking site or blog23.5%26.8%3.3
Played Games22.6%24.6%2.0
Listened to music on mobile phone15.0%17.5%2.5

It's April Fools Day, So Techsters Will Play Jokes on People, Including Google



Here are some other "pranks" of the day from Googlers:
http://googleblog.blogspot.com/2011/04/gmail-is-moving-fingers-are-fitter.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FMKuf+%28Official+Google+Blog%29

85% of Smartphone Users Access Mobile Web

There aren't yet any apps, aside from specific "mobile apps" or "social apps," that people access more on a smartphone than on a PC, a survey by Yankee Group has found. But researchers also find that use of smartphones to access web apps of all sorts is growing, and that most popular apps people like to use on their PCs also get used from their smartphones, though at a lower frequency, so far.

GPS and navigation apps likely are one clear exception, likely used virtually exclusively in a mobile context.

Most likely, we will relatively soon find there are some apps that are used primarily from a smartphone or other mobile device, compared to a PC. Mobile payment apps come to mind.
 LR-55441-EX01.jpg

39% of Small Businesses Will Be Buying Cloud Services Within 3 Years

About 39 percent of small and medium-sized businesses recently surveyed by Edge Strategies on behalf of Microsoft say they expect to be using, and paying for, cloud-based services within three years.

Accounting and payroll apps, project management, data storage and customer relationship management are among the top categories of apps respondents expect they will be sourcing from a cloud services provider.

http://www.microsoft.com/Presspass/presskits/commsector/docs/SMBStudy_032011.pdf

Where Will 4G Compete with DSL?

You can get an argument about whether fourth-generation mobile broadband services work well enough to be a viable substitute for a fixed-line connection, and what user requirements are best suited for such potential substitution.

Wireless might or might not work so well for multi-person households, for example, but might be quite adequate for a single-person household, especially when a user does not watch much online video.

Some service providers also will have incentives to try and sell wireless substitutes for fixed-line service anywhere those service providers do not have fixed-network assets.

Long Term Evolution "provides a real opportunity for the first time to give a fixed customer in a home, broadband service — wireless — but broadband service,” says Dick Lynch, Verizon CTO.

Eighty Percent of Consumer Purchases will be Influenced by Social and Mobile Marketing

By 2015, digital strategies, such as social and mobile marketing, will influence at least 80 percent of consumers' discretionary spending,' said Adam Sarner, research director at Gartner. "Marketers still need to shift their traditional campaign management strategy around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach."

Digital agency Morris argues that the shift away from mass marketing thinking into "laser-focused relationship creation" is enabled by all manner of technology that allows products to be customized and personalized, by the end user directly if not at the manufacturing stage.

What AT&T's Potential Purchase of T-Mobile USA Doesn't Change

People love to speculate about what the AT&T purchase of T-Mobile USA means, or could mean. Right now, all such talk is speculation, as the deal cannot clear Federal Communiations Commission and Department of Justice reviews for roughly a year. People eagerly describe the deal as "transformative" or "industry-altering."

So here's a bit of a contrarian view: it will change much less than most people now think. AT&T and Verizon have been the two industry-leading providers since 1995 or so, and each firm has only become more dominant since then. The AT&T acquisition will make AT&T bigger, but nobody can say yet how much bigger, as divestitures will undoubtedly be required to gain regulatory blessing.

Verizon might bulk up a bit more as well, though Verizon's interest in doing so remains unclear. Many will assume the deal, if approved, will reduce the number of leading national wireless providers from four to three. Whether that is stable over the long term is open to question.
Nor is it entirely clear whether consumer benefits, ranging from innovation to prices, would necessarily diminish, in a three-provider or even two-provider environment. The reason is that most innovation now occurs on the handset and application fronts. Nor can we accurately predict what will happen as cable operators and other existing and potential providers ramp up their own services. And though hoped-for spectrum auctions will likely find AT&T and Verizon in leading roles, spectrum auctions in the past have proven capable of shaking up the existing industry in serious ways.

There could well be far less impact, one way or the other, in the immediate wake of a successful AT&T acquisition of T-Mobile USA. In part, that is because the merger approval conditions undoubtedly will prevent AT&T moving in ways that are clearly threatening to continued innovation and competition.

Where Will AI Prove an Existential Threat to Whole Industries?

Right now, we all speculate about the potential changes artificial intelligence might bring, as well. Predictions range from the existential...