Mobivox has introduced "CRM over Voice," allowing insertion of context-sensitive, unobtrusive messaging into user interactions while they are occurring, Mobivox says. That capability is made possible by two innovations, the ability to integrate and update a unified address book into the voice session, irrespective of what type of voice device or access network is used, and the ability to connect to transaction data bases.
“Mobivox partners can now perform all-important CRM in the course of service delivery, rather than before or after it, by dynamically inserting context-sensitive, unobtrusive messaging into user interactions,” said Diedrich.
Messages about special rewards or promotions based either on past behavior are one example.
“Over time, the platform’s multilingual voice user interface, or VUI, establishes a unique and very cost-effective relationship with the user,” Diedrich said. “Our network-hosted address book and user database allow for insightful user profiling throughout the customer lifecycle. By mashing the VUI with rich and relevant behavioral database information, we have created an unprecedented set of highly contextual CRM processes, executed in real time.”
Monday, March 2, 2009
Mobivox Introduces CRM Capabilities
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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2 comments:
Mobivox has brought a revolutionary edge in VoIP services. Now phones will be used for marketing and sales using CRM processes. This is the beginning of a new era in the field of marketing as well!
I must say MobiVox get the edge, CRM over voice is very good feature, lets see how user will rate it. The question is that can mobivox beat the Jajah, Vopium, skype or other VoIP providers?
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