Looked at from one perspective, voice is not inherently a commodity. It simply has been sold that way. Jajah, for example, has been a pioneer in web-activated calling that doesn't require a client, broadband access, a terminal adapter or much else beyond Web access and a phone service of some sort that can make a phone call.
So now voip.com now is beta testing its own web-activated calling service. To use the Make a Call service, members create a free account and then add credits, using any U.S.-issued credit card. Then, members simply go to the web-based interface and enter the number they're calling from and the number they'd like to call.
It might be a niche, but that's the point. Web-activated calling is a type of voice application quite distinct from POTS replacement. It appeals to the episodic or casual call to an international location, or to some of the same needs a prepaid calling card answers, namely an ability to budget for and control global calling expense.
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