Blockbuster to Buy Circuit City?

Blockbuster has offered to acquire Circuit City Stores. If the acquisition is completed, and if the merger process runs smoothly, Blockbuster would successfully have morphed itself into a broad-based consumer electronics distributor. If it does not, well, at least Blockbuster tried.

Critics of the deal will point to the challenge of merging two struggling businesses to create one viable business. Some will simply say it is tying two stones together and expecting them to float.

The hopeful might say there does not appear to be much of a future for Circuit City as a stand-alone business, while Blockbuster faces key challenges of its own in making the transition to digital distribution of movie content.

The logic might be that some forms of digital content distribution will feature the ability to download immediately inside a retail outlet. That would fit with Blockbuster's traditional video rental business. The broader logic is that Blockbuster needs to get into another business, and this is a way to do it.