User-Surly Web Sites

Most Web sites are fairly user friendly these days. But every once in a while you encounter a site designed by people who seem to have no idea why people come to a site, and how they use them.

37 Signals notes a site where six different kinds of shoes were found in a “performance” category. When 40 uninvolved people were asked what “performance” meant to them, only 10 had even a vague idea.

Use "paths" when designing, 37 Signals says. "A path is a line that goes from a starting point A to an accomplishment B." That's what users want. That’s a path. "Where are your golf shoes?" is a path.

"Does my cell phone support international calling?" That’s a path as well.

"Collect all the paths you can think of in a pile, pull out the 8 paths that 80 percent of your visitors come looking for, and that’s your home page.