T-Mobile @ Home is a new nationally available over-the-top consumer VoIP service pricied at $10 a month. There isn't much of a catch, aside from the fact that the service only is available to T-Mobile wireless customers on plans costing $40 a month or more.
It isn't so much that T-Mobile wants to be in the over-the-top VoIP business. It is that it needs something jazzy to keep its mobile customers loyal. The company hopes $10 a month home phone service is that sort of thing.
The new service is different from the Hotspot @ Home offering T-Mobile also has been testing. That is a dual-mode mobile service that allows some mobile phone models to connect to an in-home Wi-Fi router.
The real effort here is to insulate T-Mobile from churn. After all, it can't offer the iPhone or 3G service yet.
Wednesday, June 25, 2008
T-Mobile Offers $10 a Month VoIP
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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