MetroPCS and Leap Wireless both reported annual double-digit connections growth in the first quarter of 2009 and in some geographic areas are claiming a greater share of net additions than the big four mobile providers.
Both are doing so on the strength of unlimited prepaid plans, a strategy Sprint’s prepaid affiliate Boost Mobile also has adopted. Boost offers a $50 per month unlimited usage plan.
MetroPCS and Leap Wireless also are pioneers of the "hybrid" mobile plans that offer a monthly allowance of voice and data but is paid for upfront and does not require a contract.
"In the current economic climate, customers are finding their unlimited hybrid plans attractive, particularly as the plans are free from any long-term contract or credit checks," says Will Croft, Wireless Intelligence analyst.
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