Monday, June 8, 2009

Is Twitter Really a Late Boomer Technology?

Only 22 percent of Generation Y consumers between the ages of 18 ad 24 are using Twitter, according to a new survey by  the Participatory Marketing Network.

Separate data from Nielsen Online shows that the single biggest Twitter cohort is users between 35 and 49.

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Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...