Wednesday, September 2, 2009

"Teens Don't Tweet?" Not True


One of the most actively discussed topics in the Twitterverse over the past couple months has been the idea that teens don’t tweet as much as older demographics, and certainly not as actively as teens who use other popular social networking sites. But that might have changed, abruptly over the last few months.

According to new data from comScore, younger users – specifically those in the 12-17 and 18-24 year-old demographics – are Twitter’s fastest growing audience segment.

The share of visitors to Twitter under the age of 35 is increasing at a breakneck pace. The most notable positive shifts are evident among the 12-17 and 18-24 year old segments, which are coming at the expense of the 35+ segments, comScore says.

“Teens don’t tweet”? In just a few months, that seems to have changed.

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