Monday, October 19, 2009

Droid Does?


I'm not so sure the really important thing about the upcoming Motorola "Droid," which will be available on the Verizon network, is whether it is an "Apple iPhone killer."

Certainly Motorola and Verizon hope the device does attract users who otherwise might be attracted to an iPhone. There are clear commercial reasons for both of those firms to hope the device is a wild success.

But I'm not convinced what the world needs is a better iPhone. What it might need is more devices that do different things than the iPhone, that appeal to new user segments and lead applications.

It makes a better headline to focus on the "iPhone versus Droid" angle, but I don't think that's the main thing. Give users something different. Just as important, give users more reasons to do things with a smartphone that really aren't as easy, or preferable, on an iPhone.

No comments:

Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...