It is a bit early to determine how Android users might be different from other smartphone users, including iPhone customers. Some early studies suggest Android users are heavier Web application users than iPhone users are.
Others, such as a recent survey by comScore, suggest Android users are slightly less intensive users of mobile Web applications.
So far, the comScore study suggests, Android users are heavier users of video applications, capturing and uploading video significantly more than iPhone users do.
The behavioral pattern might be important if one assumes the Android has potential to create one or more new niches in the smartphone market.
Lots of attention now is focused on whether Android devices are "iPhone competitors." Some might argue it is more likely Androids will appeal to different types of users, for different reasons, as most BlackBerry users likely have different priorities than iPhone users.
No comments:
Post a Comment