Tuesday, April 6, 2010

iPad Halo Effect on Netflix

Despite immediate reactions about sales volume for the new Apple iPad, it is way too soon to make an assessment of the device's importance. But it is not too soon to note that the iPad already is having some direct impact on other firms in the ecosystem. 

Shares of Netflix, for example, hit a 52-week high early this week to $80 a share after its app for Apple Inc.'s iPad became available. 

Netflix members can watch an unlimited number of TV episodes and movies on the new iPad at no additional cost. Subscriptions begin at $8.99 per month.

And though the iPad has been widely seen as a competitor to the Amazon Kindle, Kindle inventory is immediately available on the iPad, which should help sales of content, even if eventually reshaping demand for the Kindle hardware reader. 

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