Monday, June 7, 2010

So Who'll Follow AT&T's Wireless Pricing Model?

Question: Which Internet access providers will follow AT&T and adopt some form of "bucket-based" access pricing? Answer: Everybody, eventually.

To be sure, Sprint says it has no immediate plans to change its "unlimited" pricing. Sprint Nextel currently has no plans to change its mobile data pricing structure in the wake of AT&T Mobility's decision to move to a usage-based model, according to CEO Dan Hesse, at least for its fourth-generation network and voice devices.

Sprint already has a 5-Gbyte monthly cap for users of its 3G data cards and dongles, though the 4G network has an unlimited plan for dongle and data card users.

Clearwire Corp, 55 percent owned by Sprint Nextel Corp, also plans to keep unlimited data plans. But pricing changes are inevitable.

The reason the WiMAX network can offer unlimited data access across the board is because there are so few users on the network at the moment. That will change.

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