More Women Than Men Use Social Networking

Globally, women demonstrate higher levels of engagement with social networking sites than men, new comScore survey finds.

Although women account for 47.9 percent of total unique visitors to the social networking category, they consume 57 percent of pages and account for nearly 57 percent of total minutes spent on these sites.

Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s 4 hours, demonstrating the strong engagement that women across the globe share with social sites.

Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide