Marketing to Digital Natives | Mobile Marketing and Technology

“Digital Natives” or “Millennials” (basically, the generation now largely in their twenties) don’t trust authority, don’t want anyone telling them what to think and don’t like to pay full retail prices, some studies have found, and most of you might agree is at least partly true of every generation in their respective twenties.

Some have argued those attitudes have something to do with new patterns of content consumption, and that the preferences might be permanent. Lots of you might agree that generally has the ring of authenticity as well.

A study of modern media consumers by BVA, a French market research firm, illustrates some of the attitudinal trends that have implications for marketing products and services to digital natives.

They see life as a game; they enjoy nothing more than outsmarting the system; they don’t trust politicians, media or brands. Sound familiar?

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