Sunday, December 5, 2010

QR codes on TV

I'm seeing more "quick response" codes on billboards and on magazine pages. I admit I haven't seen any yet embedded into TV commercials, but apparently Waitrose, a U.K. supermarket chain, is doing so. As always these days, the business value is to turn a "non-interactive" message into an interactive session by redirecting users to a webpage.

No comments:

When Was the Last Time 40% of all Humans Shared Something, Together?

I miss these sorts of huge global events where 40 percent of living humans share a chance to build something for others.