Triple Play and Broadband Pricing: The Assumptions Always Matter

Methodology matters when any researcher attempts to make a cross-nation comparison of TV, voice or broadband access value and spending. For example, when trying to determine whether consumer prices are up, down or flat, and looking at either stand-alone or bundled service packages, the assumptions make all the difference.

A new study by the Technology Policy Institute, for example, finds that U.S. broadband prices are relatively steady.

 Researchers Scott Wallsten, TPI VP and James L. Riso, TPI senior fellow, studied about 25,000 wireline broadband plans across Organization for Economic Cooperation and Development countries as part of their analysis.

Overall, quality-adjusted prices remained relatively constant from 2007 to 2009, they find.

Prices for standalone broadband plans in the U.S. are approximately in the middle of the range of prices across OECD countries. Prices for triple play plans in the U.S. are among the highest in the OECD. And while residential prices have on the whole remained constant in the U.S. they have been declining in most other countries.

read the full study here.

The study also compared quality-adjusted broadband prices across countries and over time, and found that
U.S. standalone broadband plans (plans not bundled with voice or video services) compare favorably to other OECD countries, but that U.S. prices for triple play (plans bundled with voice and video) packages and very-fast broadband connections tend to be higher than those in other OECD countries. In addition, while residential prices have remained unchanged in the U.S., they have been falling in most other OECD countries, the study found.

One might argue that the triple-play prices are subject to the assumptions one makes. By definition, a triple-play bundle includes three products at one price, so an analyst has to attribute component prices to each of the constituent products.

Indeed, the researchers caution that the results must be viewed carefully. "The figures must be interpreted cautiously," the report says. The raw prices do not immediately translate into meaningful observations about the real world for at least two reasons, say Wallsten and Riso.

"First, the number of plans in a given country will affect the median and range of prices in that country," they say. "These simple summary statistics assume all of a country’s plans are equally important and representative, which is not the case."

Plans often are available to subsets of a country’s population of varying size, and the popularity of different plans differs even when they are available to the same population. "Notably, existing studies and sources of data on prices suffer from this problem: the prices they report may be based on plans that are not those to which consumers typically subscribe." In other words, the study deals with published rates, and not with the percentages of consumers who may be buying various plans.

Also, the plan data does not account for contracts and data caps, which makes simple comparisons difficult.

The other issue, when looking at triple play pricing, is that if prices for the other constituent services--voice and video--vary significantly, the triple play packages will reflect, to a large extent, those pricing differentials. And most observers might note that U.S. video entertainment packages cost more than equivalent services in most other markets. See study  here for a comparison of multichannel TV spending in variious countries.

The point is that all such cross-country studies are highly dependent on the assumptions and methodology used.