Why SMS Marketing Still Makes Sense for Small Business in a Smartphone and Tablet Market

The mobile phone is the first piece of technology that people started carrying with them all the time. It's the most-personal technology tool most people use and though it always has been used to "communicate," it also now is used as a "social tool" to keep in touch with people and content each user cares about.

And since most people still do not use any form of mobile broadband, voice and text remain the universal common denominators for any marketing campaigns aimed at mobile users. It might not be the most "sexy" channel for mobile marketing. That position increasingly is occupied by video and display advertising for the mobile channel. But voice and text remain the universal tools in terms of reach, and the ability of a small entity to afford the creation and execution of a campaign.

Not many smaller businesses can spend $1 million on a single display campaign, for example. Most can afford text campaigns built on their own internal databases.

Why SMS Marketing Still Makes Sense for Small Business