Thursday, October 13, 2011

Rampant Multitasking, Nielsen Finds


what are smartphone and tablet owners doing while watching TV? Checking email, says Nielsen. Email was the top activity for both men and women during television programming and commercial breaks, in a recent study. In addition, women reported engaging in social networking more than men, while men checked sports scores more often.
q2_2011-simultaneous-usage-cm11-3943

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