We continue to see, on a continuing basis, more evidence that mobility is reshaping the telecom, computing, content and marketing and advertising businesses.
Apple’s mobile operating system, iOS now has surpassed the desktop operating system (Mac OS) in web browsing market for the first time in history.
Nor is Apple the only example of that trend. According to new research from Canalys, smart phone shipments overtook personal computers in 2011, moving 487.7 million units over the course of the year, compared to 414.6 million PCs.
Without much doubt, these changes illustrate the importance of mobile trends in consumer behavior that indicate a clear shift towards a more mobile, on-the-go lifestyles and devices.
Without much doubt, these changes illustrate the importance of mobile trends in consumer behavior that indicate a clear shift towards a more mobile, on-the-go lifestyles and devices.
It is possible that the shift to mobile devices now is having clear impact even on the use of specific browsers and operating systems. Over the last seven months, for example, Chitika Research has noted a steady decline in Windows browser share, at the same time that iOS surpassed Mac OS in terms of browsing share.
Since August 2011, Windows has declined in share by almost 10 percent, Chitika notes.
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