Every Budget is Becoming an IT Budget

Twelve years ago technology spending outside of IT was 20 percent of total technology spending; it will become almost 90 percent by the end of the decade, according to Gartner. 

Much of this change is being driven by the "digitization" of companies’ revenue and their services, meaning that social, mobile, cloud and other "content," marketing, customer and partner support, plus research and developing operations have to be supported. 

To address these changes, organizations will create the role of a Chief Digital Officer as part of the business unit leadership, which will become a new seat at the executive table. Gartner predicts that by 2015, 25 percent of organizations will have a Chief Digital Officer.