Tuesday, March 12, 2013

Location's Role in Mobile Ad Effectiveness

bii_local_ctr
It is drop dead simple why mobile has a unique advantage in the advertising and promotions business. Simply stated, people are more likely to interact with ads or messages or promotions when they are physically in proximity to a particular business using mobile for messaging. 


No comments:

Language Model Progress Blows Away Moore's Law

Language models are improving at a blistering pace, far outstripping what we have come to expect from computing in general and Moore’s Law i...