Faced with competition from Netflix and Hulu, cable companies have touted TV Everywhere features as a key feature that would blunt demand for streaming services offered by competitors. But, as always in a content business, content availability is a key problem. The top 10 ad-supported, paid TV networks offer mobile viewing to only 4 in 10 subscribers, according to the Diffusion Group.
Since most shows that are available on mobile devices are only available inside the home using the at-home Wi-Fi connection. TV Everywhere winds up being only "TV Almost Nowhere" except where it already can be viewed.
According to a TV Everywhere study from October by GfK, paying TV customers are more aware of the services from networks like HBO than they are of the TV Everywhere services offered by cable providers such as Comcast or Time Warner.
Usage is moderate, as well. About 37 percent of customers used TV Everywhere services of networks such as HBO, and only 30 percent used the cable operator services, according to eMarketer.
But the value is unclear, even to networks or distributors. Supposedly, TV Everywhere adds value to a video subscription. But how much value, when viewing is so restricted, is questionable.
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