Tuesday, December 2, 2014

Sprint Customer Satisfaction Plumments in One Year

Sprint is the lowest-rated mobile service provider in Consumer Reports’ latest mobile service ratings, based on a survey of 58,399 subscribers by the Consumer Reports National Research Center.

While Sprint trailed only Verizon in overall customer satisfaction among the major carriers in 2013 ratings, Sprint received “dismal marks” in 2014, in terms of  value, voice, text and 4G reliability, Consumer Reports says.

Verizon Wireless was “once again” the highest-ranked major mobile service provider, receiving high marks for data service and some aspects of customer support.

AT&T and T-Mobile got mostly neutral rankings, though AT&T was the sole carrier to receive the top rating for the reliability of its 4G service.

As in previous surveys, no-contract and prepaid service from smaller companies such as Consumer Cellular and TracFone rated better than the major standard providers for customer satisfaction.

“Our latest cell service satisfaction survey revealed a somewhat precipitous decline by Sprint that shuffled the rankings of the major standard service providers,” said Glenn Derene, Electronics Content Development Team Leader for Consumer Reports. “And smaller, no-frills, no-contract and prepaid service providers continue to do a better job of satisfying customers, and provide an increasingly viable alternative to some of the expensive, long-term contracts that many consumers find themselves locked into.”

No comments:

Will AI Fuel a Huge "Services into Products" Shift?

As content streaming has disrupted music, is disrupting video and television, so might AI potentially disrupt industry leaders ranging from ...