Verizon Communications, Australia’s Telstra, South Korea’s KT and United Kingdom-based EE have formed the LTE-Broadcast Alliance, seeking to influence development of standards and equipment support for LTE Broadcast services, also known as “evolved multimedia broadcast multicast service.”
The goal: LTE-B support in “every top- and mid-tier device launched in 2017.
The business advantage is extreme bandwidth efficiency when sending many copies of a single media message or stream to many users. LTE-B is multicast--akin to TV or radio broadcasting--rather than unicast, the way people grab Internet content.
Though the obvious current set of applications includes local multicasting of sports content, inside stadiums, for example, supporters also believe there are other applications including push notifications, digital signage and “Internet of Things” updates (Think of software updates for sensors and controllers).
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