Wednesday, May 11, 2016

Games Generate 90% of Google Play App Revenue

Since 2012, Google Play downloads grew by almost 400 percent, while  app store-related revenue has gone up by a staggering 3500 percent, according to App Annie.
Also, Google Play is gaining market share the fastest in emerging markets like India, Vietnam and Pakistan.
Four of the top-10-grossing Google Play games of all time were driven almost entirely by store revenue in Japan.
Casual-style games were nine of the top-10 downloaded Google Play games of all time, representing approximately 40 percent of total all-time downloads and approximately 90 percent  of total all-time revenue.
Excluding games, the remaining 10 percent of total revenue is generated by communications and social apps.

No comments:

Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...