Saturday, March 30, 2019

Writing and Thinking Go Hand in Hand in Business Communications


“In fact, clear thinking is the most important (and most often overlooked) aspect of good writing,” which in addition is something most managers find they must master, since communication with superiors, peers and direct reports becomes more important.

When one is good, the other is likely to be good as well.  

Think like a journalist” is another bit of advice for business people when writing for other colleagues.

Journalists are trained to use an inverted pyramid when constructing stories, putting the most important “so what?” information first, then adding detail later, with word economy always important.


Busy executives will always want you to get to the point quickly. It likely cannot be said too often: clear writing is the result of clear thinking.

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