Enterprise information technology professionals widely believe video applications will be an early lead application for 5G, with 83 percent of 1,000 IT professionals surveyed by Parks Associates naming video detection and alerts as a 5G use case of interest. An equal percentage named video surveillance as a promising use case. The study was sponsored by Nokia.
A companion survey of consumers found fixed wireless cited by 76 percent of consumers as a “most appealing” use case. The consumers were surveyed in the United States, United Kingdom and South Korea. The study conducted by Parks Associates was sponsored by Nokia.
At least in part, that might be because 41 percent of respondents believe they can buy internet access from just one service provider. Some 66 percent of respondents claiming they would subscribe to 5G FWA if it cost the same as their current broadband service and delivers the same or better performance.
As always, consumer research on new products they have not used yet can be misleading. Many such surveys have consumers saying they are willing to pay more to use a proposed new product or service, with high interest in the new products.
Actual consumer behavior can diverge significantly from survey findings, of course. But there was significant reported interest in a range of use cases, which appear to have been “prompted” choices. In other words, researchers picked the use cases and asked for opinions about the proposed use cases.
That prompted approach also appears to have been used in the study of enterprise IT professionals.
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