Friday, August 20, 2021

U.S. Gigabit Take Rates Surpass Typical Inflection Point

Openvault says 10.5 percent of U.S. customers now buy home broadband service operating at one Gbps or faster.  Openvault says gigabit take rates have doubled since the second quarter of 2021, when 4.8 percent of households bought gigabit service. 


That is important because 10-percent adoption often is the inflection point for adoption of consumer products.


source: Openvault 


Perhaps more important, the “typical” speed plan purchased by consumers has continued to shift upwards as well. 


Openvault says 80 percent of subscribers have chosen a speed tier of 100 Mbps or faster, with more than half of them (47.5 percent) subscribing to a 100-to-200 Mbps tier.


In the first quarter, using a slightly different reporting method, Openvault said 80 percent of U.S. households were buying internet access at 100 Mbps or faster. 


The percentage of subscribers provisioned for speeds of 100 Mbps or less fell by half, from 39.9 percent in 2Q20 to 20.1 percent through the same period, says Openvault. 


The first quarter 2021 report showed 9.8 percent of U.S. households were buying gigabit or faster connections.


source: Openvault

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