Saturday, January 22, 2022

Will Disaggregation Create New Business Models?

Some 40 years ago, we would have noted that connectivity service providers purchased their networking systems from a mere handful of suppliers. 


That is a change from some 50 years ago, they built their own systems and gear, some of us also would note. 


In the next phase of connectivity industry development, new providers are likely to emerge. Some private networks might use 5G or other protocols in place of Wi-Fi, for example, to support local area networks. 


From a connectivity service provider’s perspective, the bigger challenge might be new entrants we already are seeing more of: home broadband overbuilders (independent internet service providers); app providers as access providers; system integrators taking a bigger role in running wide area networks and possibly app providers as WAN providers and access providers. 


All of that could happen because of  the growing role now played by virtualized and open technologies in networks. Once roles and functions are disaggregated--broken into distinct layers--it is possible for entities to build and operate networks that take advantage of the disaggregation. 


What are the implications of everything as a service for service provider organizations, data center operators and system integrators? Can new suppliers emerge using different combinations of functions and acting as integrators?


What does it mean to say we are moving to a world where all capabilities are location independent; where anything we associate with cloud computing is available as a service? What are the implications for our notions of “connectivity provider” and “app provider?”


How might business models change? What if more of the value supplied to customers and end users is a mix of features that include connectivity? As we might argue Google, Facebook and others give away computing services and apps for free and monetize with advertising, becoming computing service suppliers with advertising business models, might we also argue that Amazon has become a computing supplier with a commerce business model, augmented by advertising?


What would it mean if computing, software, hardware and communications are available as a service? Are there new mixes of value and revenue where internet access is simply a feature of the product? In other words, is it possible that some forms of internet access become “free?”


What if there is no need to worry about what is private cloud and what is public cloud; what is the “access” and what is the “application?”


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