Thursday, May 22, 2025

How Much are Chatbots Encroaching on Search

 According to a study by OneLittleWeb, though AI chatbots “have seen a remarkable surge in traffic, with a year over year growth of 80.92 percent from April 2024 to March 2025, while search engines experienced a YoY decline of 0.51 percent over the same period, chatbot traffic accounted for only 2.96 percent of the total visits of search engines. 

“Chatbots generated 34 times fewer visits than search engines over the past year,” OneLittleWeb says. 


Despite the rapid growth of AI chatbots, search engines remain far ahead in terms of daily traffic and overall usage.


source: OneLittleWeb


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