Thursday, January 17, 2008

Ads: $5 Million a Day Shifts to Online


One way to look at current trends in where advertising is being bought is to note that "ad dollars are leaving the cable, broadcast TV and the newspaper business at a rate of roughly $5 million per day, says Paul Woidke, Comcast Spotlight VP.

No comments:

How Long Before Consumers Rebel Against Higher Electricity Rates Driven by Data Center Consumption?

It has been a couple of decades since the “rate base” was a key driver of revenues for U.S. telcos, in large part because the services affec...