fring Launches Mobile Web and IM Initiative

fring has launched of a new version of its mobile phone application that allows anyone with a compatible handset to talk, chat, and interact with other fring users on their mobile phones. Originally launched as a way to talk using VoIP, fring now is making an effort to use VoIP as a way of creating and enhancing IM-based mobile social networking.

As such, it hopes to become a mobile Internet service and community, enabling users to talk, chat and interact with other fring users in the context of their online IM communities, from their mobile phones.

fring’s new file transfer feature allows fring users to swap music tracks, pictures, video clips and other files between each other, from mobile to mobile and mobile to PC quickly and reliably without the need for multimedia message service, cable, Bluetooth, or infrared connections. And because its fring, the connection is made via the phones’ mobile Internet capability, using the already paid for data plan, so there’s no extra cost.

fring users now conduct voice sessions over the mobile phone’s data service channel, using instant messaging in place of text messaging, for example, using fring, Skype, MSN Messenger, Google Talk, ICQ, Twitter, Yahoo! and AIM.

The new fring version has enhanced chat features including new real-time displays alerting the user of new incoming chat, real time typing indication and easier navigation between different chat windows, making for rich PC-style interaction.

fring users also can activate the fringME! Web services feature, making themselves contactable from any PC-based Web page, blog, home page, email, MySpace or Facebook pages (the Facebook capability will be available soon).

fringME! also allows fring users with GPS-enabled handsets to choose whether to have their real-time location displayed via a pop-up GoogleMap.

Mobile service providers probably are ambivalent about the new features. On one hand, fring will stimulate demand for data plan purchases. On the other hand, fring also will supplant and replace some amount of text messaging, at some point.