So what do those people use the mobile Web? About 19 percent search for local products and services. About 16 percent say they get information about movies and entertainment.
About 13 percent get information about restaurants and bars. Some 11 percent search fro products or services outside the immediate local area.
About four percent made a purchase of a physical items that had to be shipped, while three percent used a mobile coupon.
According to BIA/Kelsey and ConStat, many of those qualify as “heavy” users—those who go online via mobile more than 10 times each week. BIA/Kelsey and ConStat say heavy mobile Internet users represent about 21 percent of the total U.S. mobile population in October 2009, up from less than 15 percent a year earlier. And the overall average number of monthly mobile Web sessions has doubled in that time period.
Heavy users of text messaging and mobile e-mail have also increased over the past year. Nearly one half of mobile users text more than 10 times weekly, while 20 percent send and receive more than 10 mobile emails each week.
Non-local product searches seem not be as prevalent as local searches, which about 20 percent of users report they did in the last month.
Basically, consumers have doubled their use of the mobile platform for non-voice communications,” says Rick Ducey, BIA/Kelsey chief strategy officer.
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