As if fixed-line providers of entertainment video, voice and broadband did not have enough problems, it appears there are fewer households to sell services to, these days.
Lower housing starts and a severe job market are obvious reasons why uptake of new services has been challenged.
But it appears there are other demographic changes at work as well. More young people, for example, are living longer with their parents than once was the case.
Also, more people in their 20s have moved back in with their parents. That is important as younger people represent one of the biggest groups of "single person" households. If there are fewer of those sorts of households, there are fewer potential occupied homes to sell services to.
A 2009 Pew Research survey found that among 22- to 29-years-olds, one-in-eight say that, because of the recession, they have boomeranged back to live with their parents after being on their own. That suggests as many as 12.5 percent of those 22 to 29 have removed themselves from the ranks of households with a possible need for fixed line communications or entertainment services.
Those trends, in turn, seem to have been driven by the recession's impact on younger workers.
According to a Pew Research Center analysis of Bureau of Labor Statistics data, as of 2009 some 37 percent of 18- to-29-year-olds were either unemployed or out of the workforce, the highest share among this age group in nearly four decades.
In 2000 there were about 42 million people living in multi-generational households. In 2008 there were 49 million, and one suspects that number grew in 2009.
Friday, March 19, 2010
Weaker Market for Fixed Line Services Due in Part to Housing Market Changes
Labels:
consumer behavior,
marketing,
Triple Play
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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