Online ad spending growth is being propped up by targeted display and streaming video advertising, says Borrell Associates. Both targeted display ad spending and streaming video ad spending will grow by around 60 percent in 2011. In turn, spending on less-targeted ads such as run-of-site display and national paid search is poised to fall.
"There really is unparalleled ability in the past year, year-and-a-half, to be able to deliver ads targeted to that one person as opposed to whom you think might be visiting a site," says Gordon Borrell, Borell Associates CEO.
"That's peeling off a lot of the growth from run-of-site banner ads," he says.
According to Borrell, targeted display advertising will hit $10.9 billion in total in 2011. Local targeted advertising will reach $2.3 billion, while national is expected to hit $8.6 billion, the company reported. And, while national targeted advertising will grow almost 50 percent, local targeted ads will grow at an even higher rate.
"They're not buying mass anymore; they're buying niche," said Borrell.
link
Friday, August 27, 2010
Targeted Display and Video Advertising Will Grow 60% in 2011

Subscribe to:
Post Comments (Atom)
AI Being Adopted Faster than Most Other Important New Technologies
Some might note that businesses and consumers seem to be adopting the use of artificial intelligence chatbots faster than they have adopted ...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
No comments:
Post a Comment