Tuesday, August 31, 2010

iAd Campaign Disappoints

From August 19 through August 25 Cross Forward ran a campaign on the "iAd for Developers" platform for its Audiobooks Premium app. The results were disappointing,the company says.

For all the promise of selling your apps directly within an advertisement, it appears that so far this is not a viable way to drive traffic and create an economically sustainable promotion, the company says.

For $1,251.75, the campaign generated a total of 84 downloads, thus a Cost Per Acquisition (CPA) of ~$15. For a $0.99 app, those economics just can’t work out.
at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

When Does AI Not Add Much Value for Consumer Hardware?

As useful as artificial intelligence is for software, that might not mean it is equally compelling for many types of consumer hardware.  I a...