Wednesday, September 29, 2010

Lots of Enterprise Experimentation With Social Media

While 95 percent of companies surveyed by Econsultancy have added social media to their marketing mix, 45 percent have either only “experimented” or not done anything in social media. 

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Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...