Monday, September 6, 2010

Prepaid Market is Segmenting

Long viewed as a niche for credit-challenged or immigrant workers, the prepaid space is developing some new niches.

While some consumers will remain satisfied with low-end, low-cost prepaid services, many more will require higher end voice, messaging and data services, and access to more-advanced devices. That is likely going to lead to some pressure on postpaid plan penetration, as millions of users downgrade to prepaid plans.

No comments:

Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...