While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.
Monday, September 13, 2010
Text Campaigns are About Immediacy, Email Less So, Exec Says
Immediacy is what differentiates text message marketing from its email counterpart, according to an ExactTarget executive.
While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.
While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.

Subscribe to:
Post Comments (Atom)
Will AI Lead to Cognitive Costs "Near the Cost of Electricity?"
“The cost of intelligence should eventually converge to near the cost of electricity ,” says OpenAI head Sam Altman. The economic implicatio...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
No comments:
Post a Comment