Monday, September 13, 2010

Text Campaigns are About Immediacy, Email Less So, Exec Says

Immediacy is what differentiates text message marketing from its email counterpart, according to an ExactTarget executive.

While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.

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Two Language Model Cases Decided This Week Bear on "Fair Use" of Copyrighted Material for Training

In the second of two “fair use” court cases involving language model training this week, a court has ruled that Meta did not infringe copyr...