Monday, September 13, 2010

Text Campaigns are About Immediacy, Email Less So, Exec Says

Immediacy is what differentiates text message marketing from its email counterpart, according to an ExactTarget executive.

While the two channels are complementary ones that should tie together in multichannel campaigns, the campaign that simply mimics an email strategy in mobile will fail.

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Will AI Lead to Cognitive Costs "Near the Cost of Electricity?"

“The cost of intelligence should eventually converge to near the cost of electricity ,” says OpenAI head Sam Altman. The economic implicatio...