Wednesday, October 27, 2010

Brands Don't Necessarily Benefit From "Lots" of Followers or Fans

The sheer number of "followers" or "fans" a brand has does not seem to impress most users as much as the quality of the interactions, a study finds.


No comments:

Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...