Small business paid search spending up 43% in third quarter

U.S. small businesses spent about 43 percent more on paid search advertising in the third quarter of 2010 than they did in the same quarter of 2009.

The average spend on paid search advertising was $2,327 in the third quarter of 2010, according to WebVisible. Some might note that the rate of growth is slower than it had been in the second quarter, when spending grew 159 percent.

Perhaps that indicates firms are becoming better marketers as they gain experience. More ominously, it might mean the economic slowdown that happened in the third quarter already has affected small business ad spending again.

Paid search ad spending growth continues, but slows - Search Marketing - BizReport