Apple Drops Prices for European iAd Launch

Apple is preparing to announce European launch partners for its iAd mobile advertising product this week, but has found it more difficult to woo brands there than it did in the U.S., one report suggest.

According to a Financial Times story, the iAd's European debut has already been delayed twice, and Apple has been forced to drop its $1 million minimum spend policy in order to attract interest from the major brands it's pursuing.

Although Apple secured a solid lineup of advertisers for its U.S. iAd launch - including Nissan, Sears, and Citigroup - the actual rollout of those campaigns also appeared far from smooth. Brands and agencies have expressed frustration with Apple's insistence on handling the production of campaigns itself, leading to delays and reportedly causing some brands to withdraw their campaigns completely.

Apple Drops Prices for European iAd Launch | ClickZ